Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Posted on December 23rd 2018 by Zack Naylor, CEO, Co-founder

Episode 34 highlights with Jason Voiovich:

  • Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
  • The pitfalls of focusing too much on analytics and quantitative data to understand your customers
  • Why empathy is a key to the future of our work and society
  • Jason’s research about empathy
  • The connection between empathy and burnout… and what you can do about it
  • Doing less to get better results in UX, research and marketing
  • What does it mean to be scientific versus “scientism”?

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