Aurelius Podcast: Episode 27 with Brianna Sylver on the Differences Between Market Research and User Research

Post on August 7th 2018 by Zack Naylor, CEO, Co-founder

Listen to Episode 27 for highlights with Brianna Sylver including:

  • The difference between user research and market research
  • Using both market research and user research to build a better design strategy
  • Why market research may not be what you think it is
  • How and when you should think about doing user research more like a market researcher
  • Project mindset vs. product mindset
  • Tactical vs. strategic UX design

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