Creating insights to share and act on is the most important work you do as a UX or user research professional.
Your research must create a sense of empathy for the people you’re designing for with your team and company. This means your insights and findings must be clear, findable and actionable.
With rapidly changing expectations and methods for communication and sharing knowledge, it’s critical to start building a sustainable research practice right away that builds institutional knowledge of your customers.
Doing so generates better intuition and decision making, as well as wide spread empathy at your organization.
Investing in a user research repository to organize, search and share everything you learn from customer research early helps you accomplish these things and build true customer empathy in your organization.
Listen to Episode 27 for highlights with Brianna Sylver including:
Episode 25 highlights:
Episode 23 Highlights:
Episode 22 highlights with Peter Morville:
First who, then what. That’s the popular mantra to building massively successful and long-lasting companies. The same is true for crafting beautifully designed products and experiences. You may look to tools and processes for the secret to building a great product and user experience but in the end, the secret is people. Knowing who you are designing and building for and having a team who cares about helping those people will give you the greatest chance of success.