Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust
Episode 16 highlights:
- What makes experiences valuable?
- Getting a "seat at the table" with design...and then what to do with it
- Growing from a designer to a design leader
- Speaking the language of the business to sell your vision and ideas
- How to tie design decisions to business metrics
Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles
Episode 15 highlights:
- Non dominant thinking styles, diversity in product design and user research
- Difference between problem space research and solutions research and why it matters
- The concept of “thinking styles” in research and how to apply them in UX design
- How machine learning and AI can create emergent experiences in the future
- Different types of empathy (cognitive and emotional), what they are and how to use each one
- A brilliant, tactical example of how to make sense of what you learn from user research
Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis
Episode 13 highlights:
- The beginnings of Clearleft
- How the UX agency to client relationship has changed
- Designing like a detective
- Gathering the right evidence to do great UX design
- The tools and application are of design thinking
- How to go from research, synthesis and insights into actual design
- Dangers of “research theater” and how to avoid them
- Getting past the obvious solutions to create your most brilliant designs
Episode 10 highlights:
- What product discovery is and how to do it
- The wrong way to do user research and how to avoid it
- A process to make sure you’re building products and features that solve real problems
- When product discovery starts and ends
- 4 steps to conducting product discovery
- The importance, and dangers, confidence level in design or product ideas
- Audrey’s concept of “give me a napkin”
- Knowing how and when to step backwards from a prescribed solution to find the problem to solve
- Working with your team and stakeholders so you can make a meaningful contribution as a designer
- How we can find, and solve, the right problems as designers
- UX designers and product managers working together successfully
- Who owns the advocacy for and voice of the customer?
Can I get a show of hands from how many people have ever had an awesome idea shot down due to politics or flimsy opinions?
Yep, I’ll bet you’ve been in client or stakeholder meetings finding yourself hit with a bunch of questions and critique about the decisions or recommendations you’ve made. Heck, you might even have a great story to tell and well thought out reasons for why you did what you did. Yet, there you sit, watching all that great work get flushed down the drain right before your very eyes by the highest paid, or the loudest (or both!) person in the room. Often, the discussion turns to things about the product or service that fly in the face of customer needs or even our own company objectives. Watching well crafted ideas get argued away in a single meeting is like squabbling over what to have for dinner while the house burns down around you.
Here’s the good news: killing politics and emotions in your design or product strategy doesn’t have to be an impossible task. By setting clear, well defined goals for your strategy, you can easily sell great ideas, decisions and recommendations without banging your head against the wall.
Download the free 4 point product strategy goal checklist, and we’ll walk through how to use it right here in this post. When we’re done, you’ll be on your way to building a brilliant design and product strategy that solves the right problems for your company and its customers.
Episode 7 highlights:
- Jeff's definition of product strategy
- Bringing clarity to the process of building a product strategy
- The difference between brand and product strategy, and how they work together
- The single biggest factor that holds most companies back from having a great product strategy
- Building a product roadmap and strategy that actually works
- How to empower your teams to solve problems instead of only building features
- Who owns the product strategy? Product managers or UX Designers?
Episode 6 highlights:
- Some history of Adaptive Path and how they got into design and product strategy
- Pitfalls to avoid when making a product and design strategy
- How to be more than a UX design "stylist" or "executionist"
- The role of UX and design in business strategy
- Differences between UX and product management
- Design like a lawyer and get everyone on board with your decisions and recommendations
How do you know you're building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we're helping our business?
Episode 5 highlights:
- Design discovery; what it is and how to do it?
- Creating designs as a way to further push the discovery process
- Striking a balance between “big picture” and “fleshing out the details”
- Knowing when you have enough information to design
- Using a common language to share and act on user research insights