Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization

Post on October 11th 2018 by Zack Naylor, CEO, Co-founder

Episode 31 highlights with Hana Nagel:

  • How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
  • Doing user research...about user research, so that you can see much more success with your organization adopting a more user centered mindset
  • Focusing on the outcomes of research to create a greater impact with user research at your company
  • Learning the behavior of your teams and company in order to sell user research internally
  • How to empower other teams to do user research themselves in order to scale user research at your company
  • How to turn user research and findings into action and recommendations
  • Giving your team and company confidence in doing the right things

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A User Research Methods, Process and Overview Guide

Post on August 17th 2018 by Zack Naylor, CEO, Co-founder

Photo by rawpixel on Unsplash


What is User Research?

User research is the practice of understanding the people using a design, product or service. While there’s many methods and approaches to conducting user research one thing is universally true, user research is critical to making more informed design, product and feature decisions.

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Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Post on May 3rd 2018 by Zack Naylor, CEO, Co-founder

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a "seat at the table" with design...and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

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Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles

Post on May 3rd 2018 by Zack Naylor, CEO, Co-founder

Episode 15 highlights:

  • Non dominant thinking styles, diversity in product design and user research
  • Difference between problem space research and solutions research and why it matters
  • The concept of “thinking styles” in research and how to apply them in UX design
  • How machine learning and AI can create emergent experiences in the future
  • Different types of empathy (cognitive and emotional), what they are and how to use each one
  • A brilliant, tactical example of how to make sense of what you learn from user research

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Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers

Post on May 3rd 2018 by Zack Naylor, CEO, Co-founder

Episode 14 highlights:

  • Why you should be doing [more] user research
  • How to convince your stakeholders that user research is important
  • 3 approaches to building brilliant products and features (and which one is best)
  • Convincing your stakeholders and leaders to do (more) user research
  • What is a user research process to make sure you’re learning the right things
  • The difference between research analysis and research synthesis

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Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Post on May 3rd 2018 by Zack Naylor, CEO, Co-founder

Episode 13 highlights:

  • The beginnings of Clearleft
  • How the UX agency to client relationship has changed
  • Designing like a detective
  • Gathering the right evidence to do great UX design
  • The tools and application are of design thinking
  • How to go from research, synthesis and insights into actual design
  • Dangers of “research theater” and how to avoid them
  • Getting past the obvious solutions to create your most brilliant designs

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Aurelius Podcast: Episode 12 with Tomer Sharon on Polaris from WeWork, UX Nuggets and Key Insights and ResearchOps

Post on August 15th 2017 by Zack Naylor, CEO, Co-founder

Episode 12 highlights:

  • Tomer Sharon’s version of a user research repository tool at WeWork, Polaris
  • Tomer Sharon on Democratizing UX
  • What is user research
  • Research nuggets and key insights, what they are and how to create them
  • How to do user research the right way
  • What questions can user research answer
  • Difference between finding out what customer want vs what they need

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Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



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Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Post on May 3rd 2018 by Zack Naylor, CEO, Co-founder

Episode 10 highlights:

  • What product discovery is and how to do it
  • The wrong way to do user research and how to avoid it
  • A process to make sure you’re building products and features that solve real problems
  • When product discovery starts and ends
  • 4 steps to conducting product discovery
  • The importance, and dangers, confidence level in design or product ideas

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Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Episode 8 highlights:

  • Audrey’s concept of “give me a napkin”
  • Knowing how and when to step backwards from a prescribed solution to find the problem to solve
  • Working with your team and stakeholders so you can make a meaningful contribution as a designer
  • How we can find, and solve, the right problems as designers
  • UX designers and product managers working together successfully
  • Who owns the advocacy for and voice of the customer?

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