Jeff Gothelf is a speaker and author on product design, strategy, Agile and Lean UX; not to mention he's an all around awesome guy. We caught up with him to about all of those things and more. Jeff recently released a new book, Sense and Respond, following his extremely popular Lean UX book (now in its 2nd edition). Our episode with Jeff is awesome because we talk about how you can actively build and execute a great product strategy even if you and your team practice a lean UX or Agile UX approach. Enjoy!
Links from this episode:
The first step of building a great product strategy is creating super-clear, well defined goals for your product and UX, we made something to help: