Free Product Strategy Template

​Aurelius Product Strategy Blueprint

The Product Strategy Blueprint is a design and product management tool to help you easily and clearly make, track and communicate design and product decisions. 

There are three elements to a great product strategy; they are:

  • ​well defined goals for the product and user experience
  • user experience research insights from real customers
  • design and/or product decisions to meet those goals, backed by your research insights

We made this tool to help you create a clear connection between your product goals, research insights and decisions you make.

How should I use the Product Strategy Blueprint?

This free product strategy template has three parts; goals, research insights and decisions.

Here, you’ll add the goals you have for your product and user experience. You’ll note, that it also guides you along in defining what the goal should help you and your organization accomplish with specific goal types and success indicators.

free product strategy tool - goal

This should give everyone on your team clarity around what you’re trying to do and how we define success for the product, project and user experience.

User Experience Research Insights
Write down every single insight from the user research you did on this project or product. You can even add the source (where it came from or research method you used).

free product strategy tool - user research insight

Design & Product Decisions
Finally, record any design, product or feature recommendations and decisions in this area. These are meant to be decisions or recommendations you’re making that will not only help meet the goals you outlined (on the goals page), but to show how they are backed up by real user research insights you generated on the second page.

free product strategy tool - design or product decision

​Build Your Product Strategy

As you can see, each page of the product strategy blueprint template has an area to make a connection to related goals, decisions or research insights respectively. Once you’ve made clear connections between your product goals, research insights and the design and product decisions, you’ll have a great foundation to show anyone in your organization what the product strategy is! Solve the right problems, build products and features that matter. Enjoy!

Download the Product Strategy Blueprint For Free