Aurelius Podcast: Episode 44 – Psychology, Behavioral Economics & UX with The Team W | Susan & Guthrie Weinschenk

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Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman

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Aurelius Podcast: Episode 37 – DesignOps & ResearchOps in the Enterprise with Fred Beecher

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Aurelius 2020 Kickoff – Awesome New Features

It’s been a little while since we last made an announcement and feature launch update, but trust me when I say it’s because we’ve been too busy launching new stuff!

As a nice kickoff to 2020, let’s take a look at a new feature round-up of everything new in Aurelius over the last 4-6 weeks.

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How To Conduct Great User Interviews

Researching your audience is imperative to developing a successful, ‘needed’ product or service.

To create something people want and need, you first must find out what they want and need. After all, creating a product or service without that vital information is like getting into a car and saying, “Go!”

In the book Pain Killer Marketing, researchers Chris Stielhl and Henry DeVries found that one-on-one interviews can generate around 80% of all possible pain points for your target market. That’s some seriously helpful information!

Of course, you can’t just rock up to anyone in the street with a pen and paper. And you can’t just make it up as you go along. To get the right information, you must prepare the right questions.

That’s where user interviews come in!

A man conducting a user interview with another man
User Interviews are critical to building great products and features
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