When it comes to gaining valuable insights from research, collecting user data is easy. You can create and send out a survey in minutes and schedule user interviews while you’re at it. The real challenge lies in organizing research data and drawing insights that achieve your research objectives.
As you collect data, themes and patterns emerge. The quick and easy road is to look at the emerging trends and conclude based on gut feelings. But personal feelings in research lead to biased recommendations that do not achieve your research goals.
Data synthesis often happens alongside data analysis, where you break down individual parts of a problem to understand the situation better. The best analysis leads to high-level insight alongside a roadmap for implementation. Moreover, these key insights are reliable because they are based on objective evidence, not bias.
So, how do you turn raw, bulky data into the valuable insight you need?
Without a UX research repository to guide research efforts in an organization, chaos and waste exist. Everyone is winging it as they go. Each team has multiple research tools that do not provide a consistent format for collecting research data, synthesizing bulk data, and getting insights.
The result? UX researchers are always scrambling for answers to questions that should already exist. Unfortunately, there’s no way to find old research because it’s trashed as soon as it’s used. Your current solution is not searchable, and you don’t have a system for organizing data or sharing insights in a meaningful way.
A research repository takes care of these problems. It becomes a centralized storehouse of information that serves as the single source of truth.
No more data silos, fragmented research, wasted resources, or inconclusive reports that don’t inspire action. You now have a robust solution that makes it easy for anyone in your organization to collect and synthesize bulk research data, automatically get insights, and share that information with stakeholders to drive visible product growth.
When a UX designer is working on a product, they have two options. Option A is to make a research hypothesis or generalized assumptions about who you think your audience is and what they want.
Option B is to ask questions like who my ideal audience is, what problems they currently face, and how can I create an inclusive design that offers a great user experience for them?
Option A usually leads to terrible product design, product recalls, poor usability, and dissatisfaction with the product. If 32% of customers never return to a brand after a poor experience, then you have no second chance to make it right with them.
Option B ensures that design isn’t influenced by inherent bias or assumptions that ruin product usability. Instead, you’re listening to your audience and building user-centric products they love. The result? Increased customer satisfaction, excellent user experience, and higher revenues for your company.
Many companies now realize that creating user-centric products is the only way to succeed. They’ve seen the benefits of prioritizing user research as a way to identify user needs, inform and validate design decisions.
While there are many techniques to conduct user research, they mostly fall into qualitative or quantitative user research categories. Qualitative studies provide subjective information, while quantitative studies provide objective information. Both research techniques help designers evaluate a product and decide whether a full or partial redesign is required.
Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.
However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.
Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.
When conducting user research, it’s important to establish a repeatable process that everyone in your organization follows. Processes describe how tasks should be completed and increase your chances for a successful outcome.
It’s easier to get buy-in from stakeholders when you have a process that shows how your research will solve a problem, directly impact growth and improve customer satisfaction.
In this article, we’ll show you how to create a user research process that guides all future research projects. We’ll also walk you through the process of organizing, analyzing, and sharing research findings with stakeholders to drive action.
Benjamin Franklin once said, “If you fail to plan, you’re planning to fail”. While Benjamin Franklin wasn’t talking about UX research, the statement applies.
Many researchers fail to plan because they assume they understand user research well enough to create a budget, timeline, process, and more. They conveniently forget that planning is the cornerstone of a successful project and expertise is never enough to see anything through.
Creating a UX research plan allows you to leverage multiple perspectives from project stakeholders and teammates. Stakeholders can help you understand where techniques might not work, timelines may be too tight, or budget insufficient to execute a research project.
Research planning prevents surprises that may come up along the way. It reduces cost and helps you determine how each step of the UX research will be executed to ensure success.
In this guide, we’ll lead you through the steps of creating a UX research plan. You’ll also get a free template so you can create your first research plan immediately.