Aurelius Podcast: Episode 49 – Remote Research, Impact & Social Responsibility with Nate Bolt

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Aurelius Podcast: Episode 47 – UX Research Ethics, Inclusion & Social Change with Alba Villamil

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Aurelius Podcast: Episode 46 – Leadership, career progression, hiring & job hunting in UX with Nick Finck

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Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman

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How to Create an Affinity Diagram for UX Research

People doing an affinity diagram with sticky notes

What is an Affinity Diagram?

An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.

Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.

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Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Episode 34 highlights with Jason Voiovich:

  • Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
  • The pitfalls of focusing too much on analytics and quantitative data to understand your customers
  • Why empathy is a key to the future of our work and society
  • Jason’s research about empathy
  • The connection between empathy and burnout… and what you can do about it
  • Doing less to get better results in UX, research and marketing
  • What does it mean to be scientific versus “scientism”?

read more… “Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX”