Tag: Ux
Aurelius Podcast: Episode 51 – Diversity and Inclusion in UX with Timothy Bardlavens
Aurelius Podcast: Episode 50 – Design Thinking & UX Research Analysis with Jon Kolko
Aurelius Podcast: Episode 49 – Remote Research, Impact & Social Responsibility with Nate Bolt
Aurelius Podcast: Episode 48 – UX & Design Leadership with Erin Casali
Aurelius Podcast: Episode 47 – UX Research Ethics, Inclusion & Social Change with Alba Villamil
Aurelius Podcast: Episode 46 – Leadership, career progression, hiring & job hunting in UX with Nick Finck
Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman
Aurelius Podcast: Episode 38 – UX & Product Management with Laura Klein
How to Create an Affinity Diagram for UX Research

What is an Affinity Diagram?
An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.
Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.
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