What is an Affinity Diagram?
An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.
Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.
read more… “How to Create an Affinity Diagram for UX Research”
Episode 33 highlights with Kate Towsey:
Kate’s background and how she got into user research and ResearchOps
What it was like to “research the researchers”
The global ResearchOps community and how it all began
Research repositories and libraries
Leading research operations at Atlassian
How and why the ResearchOps community grew to what it is now
Kate’s definition for #WhatisResearchOps?
read more… “Aurelius Podcast: Episode 33 with Kate Towsey on ResearchOps, User Research Repositories and Strategic Impact”
Create Company Wide Empathy with a User Research Repository
Creating insights to share and act on is the most important work you do as a UX or user research professional.
Your research must create a sense of empathy for the people you’re designing for with your team and company. This means your insights and findings must be clear, findable and actionable.
With rapidly changing expectations and methods for communication and sharing knowledge, it’s critical to start building a sustainable research practice right away that builds institutional knowledge of your customers.
Doing so generates better intuition and decision making, as well as wide spread empathy at your organization.
Investing in a user research repository to organize, search and share everything you learn from customer research early helps you accomplish these things and build true customer empathy in your organization.
read more… “Organize and Share Your User Research with a Central Repository”
Gregg Bernstein On User Research – Aurelius Podcast Episode 32 Highlights:
How Gregg and his team are doing user research at Vox Media
Doing user research for broad audiences and industries
Using smaller research projects to lead to larger more strategic research
How to most effectively share your user research findings with stakeholders and your team
Thoughts on UX research repositories and libraries
Tools and tips for setting up your ResearchOps and process for taking in, conducting and sharing user research at your company
Making user research more strategic to influence company focus and direction
Avoiding the pitfalls of overthinking in the user research process
read more… “Aurelius Podcast: Episode 32 with Gregg Bernstein on User Research and Strategic Impact”
Episode 31 highlights with Hana Nagel:
How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
Doing user research…about user research, so that you can see much more success with your organization adopting a more user centered mindset
Focusing on the outcomes of research to create a greater impact with user research at your company
Learning the behavior of your teams and company in order to sell user research internally
How to empower other teams to do user research themselves in order to scale user research at your company
How to turn user research and findings into action and recommendations
Giving your team and company confidence in doing the right things
read more… “Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization”
Episode 14 highlights:
Why you should be doing [more] user research
How to convince your stakeholders that user research is important
3 approaches to building brilliant products and features (and which one is best)
Convincing your stakeholders and leaders to do (more) user research
What is a user research process to make sure you’re learning the right things
The difference between research analysis and research synthesis
read more… “Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers”
Episode 16 highlights:
What makes experiences valuable?
Getting a “seat at the table” with design…and then what to do with it
Growing from a designer to a design leader
Speaking the language of the business to sell your vision and ideas
How to tie design decisions to business metrics
read more… “Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust”
Episode 15 highlights:
Non dominant thinking styles, diversity in product design and user research
Difference between problem space research and solutions research and why it matters
The concept of “thinking styles” in research and how to apply them in UX design
How machine learning and AI can create emergent experiences in the future
Different types of empathy (cognitive and emotional), what they are and how to use each one
A brilliant, tactical example of how to make sense of what you learn from user research
read more… “Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles”
Episode 10 highlights:
What product discovery is and how to do it
The wrong way to do user research and how to avoid it
A process to make sure you’re building products and features that solve real problems
When product discovery starts and ends
4 steps to conducting product discovery
The importance, and dangers, confidence level in design or product ideas
read more… “Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research”
Episode 13 highlights:
The beginnings of Clearleft
How the UX agency to client relationship has changed
Designing like a detective
Gathering the right evidence to do great UX design
The tools and application are of design thinking
How to go from research, synthesis and insights into actual design
Dangers of “research theater” and how to avoid them
Getting past the obvious solutions to create your most brilliant designs
read more… “Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis”