User research notes are the building blocks of customer insights. Without useful and effective note-taking, we can’t hope to uncover true user needs and deliver an experience that solves their problem or meets those needs.
This post is a recap of our webinar with special guest Bethany Stolle, Design Research Lead at Blackboard. Read the post below to view the slides and full recording of our session!
Can I get a show of hands from how many people have ever had an awesome idea shot down due to politics or flimsy opinions?
Yep, I’ll bet you’ve been in client or stakeholder meetings finding yourself hit with a bunch of questions and critique about the decisions or recommendations you’ve made. Heck, you might even have a great story to tell and well thought out reasons for why you did what you did. Yet, there you sit, watching all that great work get flushed down the drain right before your very eyes by the highest paid, or the loudest (or both!) person in the room. Often, the discussion turns to things about the product or service that fly in the face of customer needs or even our own company objectives. Watching well crafted ideas get argued away in a single meeting is like squabbling over what to have for dinner while the house burns down around you.
Here’s the good news: killing politics and emotions in your design or product strategy doesn’t have to be an impossible task. By setting clear, well defined goals for your strategy, you can easily sell great ideas, decisions and recommendations without banging your head against the wall.