Episode 11 highlights:
- Why understanding a business model is critical for designers
- Using design to do more than make a great interface or a sexy advertisement
- Humanizing business and letting design/design thinking drive how business gets done
- What OKRs are, where they’re used and how to do them
- How Christina has used OKRs for both business and her own life
- Embracing business metrics as designers
- How you can be more innovative than Steve Jobs
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions
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Links from this episode:
Radical Focus – Christina Wodtke’s book about OKRs
Christina’s blog and writings: Elegant Hack