Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman

read more… “Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman”

Aurelius Podcast: Episode 28 with Jim Kalbach on Customer Experience and Design in Business

Episode 28 highlights with Jim Kalbach:

  • What is the difference between user experience, customer experience and marketing
  • Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education
  • Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work
  • What is the true secret to becoming a kick ass design leader
  • The long term effects of even the smallest UX and user research decisions
  • Experience mapping principles and tips from Jim’s book
  • Building empathy and understanding for your stakeholders and business to be a more successful designer

read more… “Aurelius Podcast: Episode 28 with Jim Kalbach on Customer Experience and Design in Business”

Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a “seat at the table” with design…and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

read more… “Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust”

Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions

Episode 18 highlights:

  • How user research directly applies to making businesses more successful
  • Doing customer research to inform pricing strategy
  • Figuring out what is most valuable to your customers
  • Using customer research to develop buyer personas
  • How you’re probably doing surveys wrong and how to fix that
  • Helping people understand what you learned from user research and put it to use
  • Potential pitfalls of building and using personas and how you can avoid them

read more… “Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions”

Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



read more… “Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research”

Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

read more… “Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy”

Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design “stylist” or “executionist”
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

read more… “Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy”