Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers

Episode 14 highlights:

  • Why you should be doing [more] user research
  • How to convince your stakeholders that user research is important
  • 3 approaches to building brilliant products and features (and which one is best)
  • Convincing your stakeholders and leaders to do (more) user research
  • What is a user research process to make sure you’re learning the right things
  • The difference between research analysis and research synthesis

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Links from this episode:

Steve Portigal’s website

Steve’s new book – Doorbells, Danger and Dead Batteries (use code AURELIUSDDD for 20% off!)

Andy Budd’s article on user research (mentioned by Steve in the episode)

Steve’s favorite quote: