Episode 14 highlights:
- Why you should be doing [more] user research
- How to convince your stakeholders that user research is important
- 3 approaches to building brilliant products and features (and which one is best)
- Convincing your stakeholders and leaders to do (more) user research
- What is a user research process to make sure you’re learning the right things
- The difference between research analysis and research synthesis
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Links from this episode:
Steve’s new book – Doorbells, Danger and Dead Batteries (use code AURELIUSDDD for 20% off!)
Andy Budd’s article on user research (mentioned by Steve in the episode)
Steve’s favorite quote:
