Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Posted on February 20, 2017September 19, 2019 by Zack Naylor

Tags Agile Ux, Lean Ux, Podcast, Product Management, Product Roadmap, Product Strategy, Ux

Episode 7 highlights:

Jeff’s definition of product strategy
Bringing clarity to the process of building a product strategy
The difference between brand and product strategy, and how they work together
The single biggest factor that holds most companies back from having a great product strategy
Building a product roadmap and strategy that actually works
How to empower your teams to solve problems instead of only building features
Who owns the product strategy? Product managers or UX Designers?

How to Build an Awesome Product & Design Strategy

Posted on January 11, 2017September 19, 2019 by Zack Naylor

Tags Design Strategy, Product Management, Product Planning, Product Strategy, Product Vision, Ux

How do you know you’re building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we’re helping our business?

Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Posted on December 29, 2016September 19, 2019 by Zack Naylor

Tags Josh Brewer, Podcast, Product Management, Product Strategy, Product Vision, Ux

Episode 4 highlights:

How we know we’re building the right products and features
Using the “jobs to be done” framework in design and product management
How Twitter used UX design critiques to determine they were solving the right problems
Presenting design decisions to your team vs. presenting to stakeholders
“Having a seat at the table” and what that looks like as a UX designer
Helping your company value UX design at the highest executive level
Measuring the success of UX design and product management

Aurelius Podcast: Episode 1 – Why We Made Aurelius

Posted on September 20, 2016September 19, 2019 by Zack Naylor

Tags Entrepreneurship, Podcast, Product Management, Product Strategy, Ux

In our first episode of the Aurelius podcast, co-founder Zack and Joseph discuss why they started the company and built the platform, Aurelius.

Episode 1 Highlights and Topics:

Zack and Joseph’s background and how it led to the creation of a company together
Our philosophy, mission and thinking as a team and company
How we came up with the name “Aurelius”
The Aurelius platform and how it helps designers and product managers solve the right problems and create a clear strategy for their products and user experience

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