Episode 7 highlights:
- Jeff’s definition of product strategy
- Bringing clarity to the process of building a product strategy
- The difference between brand and product strategy, and how they work together
- The single biggest factor that holds most companies back from having a great product strategy
- Building a product roadmap and strategy that actually works
- How to empower your teams to solve problems instead of only building features
- Who owns the product strategy? Product managers or UX Designers?
read more… “Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy”
How do you know you’re building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we’re helping our business?
read more… “How to Build an Awesome Product & Design Strategy”
Episode 4 highlights:
- How we know we’re building the right products and features
- Using the “jobs to be done” framework in design and product management
- How Twitter used UX design critiques to determine they were solving the right problems
- Presenting design decisions to your team vs. presenting to stakeholders
- “Having a seat at the table” and what that looks like as a UX designer
- Helping your company value UX design at the highest executive level
- Measuring the success of UX design and product management
read more… “Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy”
In our first episode of the Aurelius podcast, co-founder Zack and Joseph discuss why they started the company and built the platform, Aurelius.
Episode 1 Highlights and Topics:
- Zack and Joseph’s background and how it led to the creation of a company together
- Our philosophy, mission and thinking as a team and company
- How we came up with the name “Aurelius”
- The Aurelius platform and how it helps designers and product managers solve the right problems and create a clear strategy for their products and user experience
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