Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Posted on December 23, 2018September 19, 2019 by Zack Naylor

Tags Empathy, Podcast, Ux

Episode 34 highlights with Jason Voiovich:

Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
The pitfalls of focusing too much on analytics and quantitative data to understand your customers
Why empathy is a key to the future of our work and society
Jason’s research about empathy
The connection between empathy and burnout… and what you can do about it
Doing less to get better results in UX, research and marketing
What does it mean to be scientific versus “scientism”?

Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization

Posted on October 11, 2018September 19, 2019 by Zack Naylor

Tags Enterprise Ux, Podcast, Research Ops, Researchops, User Research, Ux, Ux Research

Episode 31 highlights with Hana Nagel:

How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
Doing user research…about user research, so that you can see much more success with your organization adopting a more user centered mindset
Focusing on the outcomes of research to create a greater impact with user research at your company
Learning the behavior of your teams and company in order to sell user research internally
How to empower other teams to do user research themselves in order to scale user research at your company
How to turn user research and findings into action and recommendations
Giving your team and company confidence in doing the right things

Aurelius Podcast: Episode 29 with Jorge Arango on Design Ethics

Posted on September 11, 2018September 19, 2019 by Zack Naylor

Tags Design Ethics, Podcast, Product Management, Product Strategy, Ux

Episode 29 highlights with Jorge Arango:

The similarities between physical architecture and UX design
Tips we can apply from the process of architecture to digital design
How to think about physical spaces to inform the digital information spaces you create
Feedback loops in digital information spaces
How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture
The ways language greatly impact our expectations and design of digital spaces
Design ethics in digital places where civic discourse happens and how we as designers can be more mindful in creating them

Aurelius Podcast: Episode 25 with Michelle Fitzpatrick on Product Management and User Research at Intercom

Posted on July 10, 2018September 19, 2019 by Zack Naylor

Tags Podcast, Product Management, User Research, Ux

Episode 25 highlights:

Product management at Intercom
Choosing the right problems to solve for your customers
What user research looks like at Intercom
How Michelle and the product team at Intercom chooses which projects to work on
Where does UX design start and Product Management end?

Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX

Posted on May 8, 2018September 19, 2019 by Zack Naylor

Tags Designops, Information Architecture, Podcast, Research Ops, Researchops, Ux

Episode 21 Highlights:

Lou’s background, the beginning of the internet and how UX/IA all started
The stories behind Lou meeting Tim Berners Lee and Larry Page
How Lou started Rosenfeld Media, the UX book publishing company
The story of the blind men and the elephant and how it applies to building a great user experience
DesignOps, ResearchOps and how Lou began major conferences around those topics
Lou’s advice for those of us working in large organizations doing UX design

Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles

Posted on May 3, 2018September 19, 2019 by Zack Naylor

Tags Podcast, User Research, Ux, Ux Research

Episode 15 highlights:

Non dominant thinking styles, diversity in product design and user research
Difference between problem space research and solutions research and why it matters
The concept of “thinking styles” in research and how to apply them in UX design
How machine learning and AI can create emergent experiences in the future
Different types of empathy (cognitive and emotional), what they are and how to use each one
A brilliant, tactical example of how to make sense of what you learn from user research

Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Posted on May 3, 2018September 19, 2019 by Zack Naylor

Tags Podcast, Product Discovery, User Experience Design, User Research, Ux, Ux Research

Episode 10 highlights:

What product discovery is and how to do it
The wrong way to do user research and how to avoid it
A process to make sure you’re building products and features that solve real problems
When product discovery starts and ends
4 steps to conducting product discovery
The importance, and dangers, confidence level in design or product ideas

Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Posted on May 3, 2018September 19, 2019 by Zack Naylor

Tags Design Thinking, Key Insights, Podcast, User Experience Design, User Research, Ux, Ux Research

Episode 13 highlights:

The beginnings of Clearleft
How the UX agency to client relationship has changed
Designing like a detective
Gathering the right evidence to do great UX design
The tools and application are of design thinking
How to go from research, synthesis and insights into actual design
Dangers of “research theater” and how to avoid them
Getting past the obvious solutions to create your most brilliant designs

Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Posted on May 3, 2018September 19, 2019 by Zack Naylor

Tags Business Strategy, Podcast, Stakeholders, User Research, Ux, Ux Design, Ux Research

Episode 16 highlights:

What makes experiences valuable?
Getting a “seat at the table” with design…and then what to do with it
Growing from a designer to a design leader
Speaking the language of the business to sell your vision and ideas
How to tie design decisions to business metrics

Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture

Posted on May 3, 2018September 19, 2019 by Zack Naylor

Tags Podcast, Stakeholders, User Experience, User Experience Design, User Research, Ux

Episode 17 highlights:

Using research and design to create products and services that are more balanced in the world
Where to start helping your company make a bigger impact with user research
“Startup” culture and how it can be very unhealthy and unproductive
Why some companies still aren’t doing user research (or enough) and how you can help
How having shared goals boosts collaboration and creativity