Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Episode 34 highlights with Jason Voiovich:

  • Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
  • The pitfalls of focusing too much on analytics and quantitative data to understand your customers
  • Why empathy is a key to the future of our work and society
  • Jason’s research about empathy
  • The connection between empathy and burnout… and what you can do about it
  • Doing less to get better results in UX, research and marketing
  • What does it mean to be scientific versus “scientism”?

read more… “Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX”

Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization

Episode 31 highlights with Hana Nagel:

  • How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
  • Doing user research…about user research, so that you can see much more success with your organization adopting a more user centered mindset
  • Focusing on the outcomes of research to create a greater impact with user research at your company
  • Learning the behavior of your teams and company in order to sell user research internally
  • How to empower other teams to do user research themselves in order to scale user research at your company
  • How to turn user research and findings into action and recommendations
  • Giving your team and company confidence in doing the right things

read more… “Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization”

Aurelius Podcast: Episode 29 with Jorge Arango on Design Ethics

Episode 29 highlights with Jorge Arango:

  • The similarities between physical architecture and UX design
  • Tips we can apply from the process of architecture to digital design
  • How to think about physical spaces to inform the digital information spaces you create
  • Feedback loops in digital information spaces
  • How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture
  • The ways language greatly impact our expectations and design of digital spaces
  • Design ethics in digital places where civic discourse happens and how we as designers can be more mindful in creating them

read more… “Aurelius Podcast: Episode 29 with Jorge Arango on Design Ethics”

Aurelius Podcast: Episode 25 with Michelle Fitzpatrick on Product Management and User Research at Intercom

Episode 25 highlights:

  • Product management at Intercom
  • Choosing the right problems to solve for your customers
  • What user research looks like at Intercom
  • How Michelle and the product team at Intercom chooses which projects to work on
  • Where does UX design start and Product Management end?

read more… “Aurelius Podcast: Episode 25 with Michelle Fitzpatrick on Product Management and User Research at Intercom”

Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX

Episode 21 Highlights:

  • Lou’s background, the beginning of the internet and how UX/IA all started
  • The stories behind Lou meeting Tim Berners Lee and Larry Page
  • How Lou started Rosenfeld Media, the UX book publishing company
  • The story of the blind men and the elephant and how it applies to building a great user experience
  • DesignOps, ResearchOps and how Lou began major conferences around those topics
  • Lou’s advice for those of us working in large organizations doing UX design

read more… “Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX”

Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles

Episode 15 highlights:

  • Non dominant thinking styles, diversity in product design and user research
  • Difference between problem space research and solutions research and why it matters
  • The concept of “thinking styles” in research and how to apply them in UX design
  • How machine learning and AI can create emergent experiences in the future
  • Different types of empathy (cognitive and emotional), what they are and how to use each one
  • A brilliant, tactical example of how to make sense of what you learn from user research

read more… “Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles”

Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Episode 10 highlights:

  • What product discovery is and how to do it
  • The wrong way to do user research and how to avoid it
  • A process to make sure you’re building products and features that solve real problems
  • When product discovery starts and ends
  • 4 steps to conducting product discovery
  • The importance, and dangers, confidence level in design or product ideas

read more… “Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research”

Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Episode 13 highlights:

  • The beginnings of Clearleft
  • How the UX agency to client relationship has changed
  • Designing like a detective
  • Gathering the right evidence to do great UX design
  • The tools and application are of design thinking
  • How to go from research, synthesis and insights into actual design
  • Dangers of “research theater” and how to avoid them
  • Getting past the obvious solutions to create your most brilliant designs

read more… “Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis”

Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a “seat at the table” with design…and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

read more… “Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust”

Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture

Episode 17 highlights:

  • Using research and design to create products and services that are more balanced in the world
  • Where to start helping your company make a bigger impact with user research
  • “Startup” culture and how it can be very unhealthy and unproductive
  • Why some companies still aren’t doing user research (or enough) and how you can help
  • How having shared goals boosts collaboration and creativity

read more… “Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture”