Tag: Ux

How to Create an Affinity Diagram for UX Research

Posted on by Zack Naylor
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What is an Affinity Diagram?

An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.

Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.

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Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Posted on by Zack Naylor
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Episode 34 highlights with Jason Voiovich:

  • Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
  • The pitfalls of focusing too much on analytics and quantitative data to understand your customers
  • Why empathy is a key to the future of our work and society
  • Jason’s research about empathy
  • The connection between empathy and burnout… and what you can do about it
  • Doing less to get better results in UX, research and marketing
  • What does it mean to be scientific versus “scientism”?

read more… “Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX”

Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization

Posted on by Zack Naylor
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Episode 31 highlights with Hana Nagel:

  • How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
  • Doing user research…about user research, so that you can see much more success with your organization adopting a more user centered mindset
  • Focusing on the outcomes of research to create a greater impact with user research at your company
  • Learning the behavior of your teams and company in order to sell user research internally
  • How to empower other teams to do user research themselves in order to scale user research at your company
  • How to turn user research and findings into action and recommendations
  • Giving your team and company confidence in doing the right things

read more… “Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization”