How to Create an Affinity Diagram for UX Research

People doing an affinity diagram with sticky notes

What is an Affinity Diagram?

An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.

Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.

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User Research Tagging and Coding – Aurelius Product Updates July 2019

Tagging and coding user research notes and data just got easier with our latest updates in Aurelius!

We’ve been very busy learning from our customers on how to help them best tag, analyze and share their user research data and findings. In continuing with our product updates and sharing what we learn from customers and what we did about it, keep reading to hear all about our latest product updates.

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