Episode 34 highlights with Jason Voiovich:

• Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
• The pitfalls of focusing too much on analytics and quantitative data to understand your customers
• Why empathy is a key to the future of our work and society
• Jason’s research about empathy
• The connection between empathy and burnout… and what you can do about it
• Doing less to get better results in UX, research and marketing
• What does it mean to be scientific versus “scientism”?

read more… “Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX”