Quantitative vs Qualitative User Research: Key Differences and Similarities

Posted on October 13, 2021November 9, 2021 by Zack Naylor

Many companies now realize that creating user-centric products is the only way to succeed. They’ve seen the benefits of prioritizing user research as a way to identify user needs, inform and validate design decisions.

While there are many techniques to conduct user research, they mostly fall into qualitative or quantitative user research categories. Qualitative studies provide subjective information, while quantitative studies provide objective information. Both research techniques help designers evaluate a product and decide whether a full or partial redesign is required.

How to Present UX Research and Turn Insight to Action

Posted on September 27, 2021November 9, 2021 by Zack Naylor

Tags User Research, Ux Research

Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.

However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.

Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.

How to Create a Repeatable Process for UX Research

Posted on September 7, 2021November 15, 2021 by Zack Naylor

Tags Research Ops, User Research, Ux Research, ux research process

When conducting user research, it’s important to establish a repeatable process that everyone in your organization follows. Processes describe how tasks should be completed and increase your chances for a successful outcome.

It’s easier to get buy-in from stakeholders when you have a process that shows how your research will solve a problem, directly impact growth and improve customer satisfaction.

In this article, we’ll show you how to create a user research process that guides all future research projects. We’ll also walk you through the process of organizing, analyzing, and sharing research findings with stakeholders to drive action.

How to Create a UX Research Plan [Free Template Inside]

Posted on August 25, 2021October 20, 2021 by Zack Naylor

Tags user research plan, ux research plan

Benjamin Franklin once said, “If you fail to plan, you’re planning to fail”. While Benjamin Franklin wasn’t talking about UX research, the statement applies.

Many researchers fail to plan because they assume they understand user research well enough to create a budget, timeline, process, and more. They conveniently forget that planning is the cornerstone of a successful project and expertise is never enough to see anything through.

Creating a UX research plan allows you to leverage multiple perspectives from project stakeholders and teammates. Stakeholders can help you understand where techniques might not work, timelines may be too tight, or budget insufficient to execute a research project.

Research planning prevents surprises that may come up along the way. It reduces cost and helps you determine how each step of the UX research will be executed to ensure success.

In this guide, we’ll lead you through the steps of creating a UX research plan. You’ll also get a free template so you can create your first research plan immediately.

30 of the Best UX Research Tools for Remote Teams

Posted on August 19, 2021January 17, 2022 by Zack Naylor

User research can easily become overwhelming for new researchers who are still learning the ropes. It’s easy to feel confused when you think of where to recruit research participants, which type of UX research method to apply, or choosing a tool to use at each stage of the UX research process.

Remote collaboration is easier with the right tools. Rather than wasting time on manual activities that won’t generate data-backed responses, UX research tools save time and ensure you’re getting feedback from your ideal audience.

Aurelius Product Updates (August 2021)

Posted on August 4, 2021 by Zack Naylor

Tags Aurelius Announcements

Keeping the momentum from all the awesome new features and updates we’ve launched already this year, we’ve got a handful of exciting new updates in Aurelius!

Check out our new Zoom integration, improvements and additions to existing integrations, cross project recommendations and more.

The Ultimate List of UX Research Methods for Product Teams

Posted on August 4, 2021January 5, 2023 by Zack Naylor

In 2019, Harvard Business School Professor Clayton Christensen found that 95% of over 30,000 new consumer products launched failed every year. That’s over 28,500 product launches.

Skipping user research may seem cost-efficient in the early days, but how can you design products for users you don’t know?

Rather than creating products based on assumptions about who your target buyer is or the problems they face, UX research provides the data that empowers you to build products your audience love.

Knowing your audience’s needs and how they interact with your product helps you create intuitive products and make product updates that improve user experience.

So, how do you determine which UX research method to use? Can you combine several research methods for project success?