How to Create a UX Research Plan [Free Template Inside]

Posted on August 25, 2021October 20, 2021 by Zack Naylor

Tags user research plan, ux research plan

Benjamin Franklin once said, “If you fail to plan, you’re planning to fail”. While Benjamin Franklin wasn’t talking about UX research, the statement applies.

Many researchers fail to plan because they assume they understand user research well enough to create a budget, timeline, process, and more. They conveniently forget that planning is the cornerstone of a successful project and expertise is never enough to see anything through.

Creating a UX research plan allows you to leverage multiple perspectives from project stakeholders and teammates. Stakeholders can help you understand where techniques might not work, timelines may be too tight, or budget insufficient to execute a research project.

Research planning prevents surprises that may come up along the way. It reduces cost and helps you determine how each step of the UX research will be executed to ensure success.

In this guide, we’ll lead you through the steps of creating a UX research plan. You’ll also get a free template so you can create your first research plan immediately.

30 of the Best UX Research Tools for Remote Teams

Posted on August 19, 2021January 17, 2022 by Zack Naylor

User research can easily become overwhelming for new researchers who are still learning the ropes. It’s easy to feel confused when you think of where to recruit research participants, which type of UX research method to apply, or choosing a tool to use at each stage of the UX research process.

Remote collaboration is easier with the right tools. Rather than wasting time on manual activities that won’t generate data-backed responses, UX research tools save time and ensure you’re getting feedback from your ideal audience.

Aurelius Product Updates (August 2021)

Posted on August 4, 2021 by Zack Naylor

Tags Aurelius Announcements

Keeping the momentum from all the awesome new features and updates we’ve launched already this year, we’ve got a handful of exciting new updates in Aurelius!

Check out our new Zoom integration, improvements and additions to existing integrations, cross project recommendations and more.

The Ultimate List of UX Research Methods for Product Teams

Posted on August 4, 2021November 19, 2021 by Zack Naylor

In 2019, Harvard Business School Professor Clayton Christensen found that 95% of over 30,000 new consumer products launched failed every year. That’s over 28,500 product launches.

Skipping user research may seem cost-efficient in the early days, but how can you design products for users you don’t know?

Rather than creating products based on assumptions about who your target buyer is or the problems they face, UX research provides the data that empowers you to build products your audience love.

Knowing your audience’s needs and how they interact with your product helps you create intuitive products and make product updates that improve user experience.

So, how do you determine which UX research method to use? Can you combine several research methods for project success?