How To Conduct Great User Interviews

Researching your audience is imperative to developing a successful, ‘needed’ product or service.

To create something people want and need, you first must find out what they want and need. After all, creating a product or service without that vital information is like getting into a car and saying, “Go!”

In the book Pain Killer Marketing, researchers Chris Stielhl and Henry DeVries found that one-on-one interviews can generate around 80% of all possible pain points for your target market. That’s some seriously helpful information!

Of course, you can’t just rock up to anyone in the street with a pen and paper. And you can’t just make it up as you go along. To get the right information, you must prepare the right questions.

That’s where user interviews come in!

A man conducting a user interview with another man
User Interviews are critical to building great products and features
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Sentiment for UX Research Notes + Organizing Tags

Aurelius Product & Feature Updates [Oct. 2019]

We recently launched several new features to even further supercharge your UX research analysis! You can now manually add sentiment (positive/negative) metadata to any user research note. Also, our new Tag Groups feature helps you organize user research notes, data and insights across multiple studies easily!

Note Sentiment

Add positive and negative sentiment to your notes in Aurelius to do faster, more in-depth analysis later
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The Essential Guide to User Research Notes

User research notes are the building blocks of customer insights. Without useful and effective note-taking, we can’t hope to uncover true user needs and deliver an experience that solves their problem or meets those needs.

This post is a recap of our webinar with special guest Bethany Stolle, Design Research Lead at Blackboard. Read the post below to view the slides and full recording of our session!

The Essential Guide to User Research Notes – full webinar recording
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