Listen to Episode 27 for highlights with Brianna Sylver including:

• The difference between user research and market research
• Using both market research and user research to build a better design strategy
• Why market research may not be what you think it is
• How and when you should think about doing user research more like a market researcher
• Project mindset vs. product mindset
• Tactical vs. strategic UX design

​Brianna Sylver discussing market research vs. user research

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Brianna Sylver is the founder and CEO of Sylver Consulting. An international research and strategy firm in Chicago. You can find Brianna on LinkedIn here.