Aurelius Podcast: Episode 27 with Brianna Sylver on the Differences Between Market Research and User Research

Listen to Episode 27 for highlights with Brianna Sylver including:

  • The difference between user research and market research
  • Using both market research and user research to build a better design strategy
  • Why market research may not be what you think it is
  • How and when you should think about doing user research more like a market researcher
  • Project mindset vs. product mindset
  • Tactical vs. strategic UX design

​Brianna Sylver discussing market research vs. user research

Brianna Sylver is the founder and CEO of Sylver Consulting. An international research and strategy firm in Chicago. You can find Brianna on LinkedIn here.