Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions

Episode 18 highlights:

  • How user research directly applies to making businesses more successful
  • Doing customer research to inform pricing strategy
  • Figuring out what is most valuable to your customers
  • Using customer research to develop buyer personas
  • How you’re probably doing surveys wrong and how to fix that
  • Helping people understand what you learned from user research and put it to use
  • Potential pitfalls of building and using personas and how you can avoid them



Take Our Podcast Feedback Survey!

Links from this episode:

Patrick's company: Price Intelligently

Share This Post:
Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.Subscribe on iTunesSubscribe on Google PlayFollow on SoundcloudListen on Spotify