Episode 18 highlights:

• How user research directly applies to making businesses more successful
• Doing customer research to inform pricing strategy
• Figuring out what is most valuable to your customers
• Using customer research to develop buyer personas
• How you’re probably doing surveys wrong and how to fix that
• Helping people understand what you learned from user research and put it to use
• Potential pitfalls of building and using personas and how you can avoid them

Take Our Podcast Feedback Survey!

Links from this episode:

Patrick’s company: Price Intelligently