Episode 17 highlights:

• Using research and design to create products and services that are more balanced in the world
• Where to start helping your company make a bigger impact with user research
• “Startup” culture and how it can be very unhealthy and unproductive
• Why some companies still aren’t doing user research (or enough) and how you can help
• How having shared goals boosts collaboration and creativity

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Links from this episode:

Erika’s company: Mule Design

Erika’s newest book: Conversational Design

Erika’s book on user research: Just Enough Research