Episode 15 highlights:
- Non dominant thinking styles, diversity in product design and user research
- Difference between problem space research and solutions research and why it matters
- The concept of “thinking styles” in research and how to apply them in UX design
- How machine learning and AI can create emergent experiences in the future
- Different types of empathy (cognitive and emotional), what they are and how to use each one
- A brilliant, tactical example of how to make sense of what you learn from user research
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