Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission


We had a great time talking with Fred about design and product strategy. He shared his thoughts on design strategy as a whole and how it fits into a larger business strategy. Our discussion focused on design methods we can use to build a great product strategy and in turn, actually use design thinking to inform what our business strategy and mission should be. It was an awesome conversation, we hope you enjoy it!


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Links mentioned in this episode:

HBR article mentioned by Fred:

https://hbr.org/2015/11/why-organizations-dont-learn

Jobs at The Nerdery:

www.nerdery.com/jobs

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