Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Episode 34 highlights with Jason Voiovich:

Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
The pitfalls of focusing too much on analytics and quantitative data to understand your customers
Why empathy is a key to the future of our work and society
Jason’s research about empathy
The connection between empathy and burnout… and what you can do about it
Doing less to get better results in UX, research and marketing
What does it mean to be scientific versus “scientism”?

Jason Voiovich is a fractional CMO and the author of several upcoming books about empathy and humanizing marketing and technology.

You can find Jason at his personal website here