You Don’t Need More User Research

Don’t freak out, but just hear me out. It’s very likely that you don’t need more user research but rather, you need to be getting more out of the user research you already did.

Spending more quality time with the data and insights you collect is one of the biggest challenges in our industry, particularly if you’re already doing user research regularly. Think about it, when was the last time you honestly felt that you spent enough time really analyzing and synthesizing (read…”figuring out what you learned) from the data and information you gathered from a research study?

read more… “You Don’t Need More User Research”

Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions

Episode 18 highlights:

  • How user research directly applies to making businesses more successful
  • Doing customer research to inform pricing strategy
  • Figuring out what is most valuable to your customers
  • Using customer research to develop buyer personas
  • How you’re probably doing surveys wrong and how to fix that
  • Helping people understand what you learned from user research and put it to use
  • Potential pitfalls of building and using personas and how you can avoid them

read more… “Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions”

Aurelius Podcast: Episode 12 with Tomer Sharon on Polaris from WeWork, UX Nuggets and Key Insights and ResearchOps

Episode 12 highlights:

  • Tomer Sharon’s version of a user research repository tool at WeWork, Polaris
  • Tomer Sharon on Democratizing UX
  • What is user research
  • Research nuggets and key insights, what they are and how to create them
  • How to do user research the right way
  • What questions can user research answer
  • Difference between finding out what customer want vs what they need

read more… “Aurelius Podcast: Episode 12 with Tomer Sharon on Polaris from WeWork, UX Nuggets and Key Insights and ResearchOps”

Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



read more… “Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research”

Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design “stylist” or “executionist”
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

read more… “Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy”

Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Episode 5 highlights:

  • Design discovery; what it is and how to do it?
  • Creating designs as a way to further push the discovery process
  • Striking a balance between “big picture” and “fleshing out the details”
  • Knowing when you have enough information to design
  • Using a common language to share and act on user research insights

read more… “Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery”

Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

read more… “Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy”

Aurelius Podcast: Episode 2 with Jared Spool

Episode 2 highlights:

  • the importance of framing the problem in UX and product strategy
  • how to tell if you’re designing and building the right features or products
  • measuring the impact and success of UX design and product strategy
  • balancing an understanding of the business strategy to make better design and product recommendations
  • Jared’s most effective way of getting your company to prioritize UX and product strategy
  • who owns the user experience?

read more… “Aurelius Podcast: Episode 2 with Jared Spool”

Why We *Previously* Shut Aurelius Down (Updated June 2019)

This is an updated post about our strategy for moving from Aurelius v1 to Aurelius v2 

[Aurelius v2 launched February 2018 and is going strong :)]

The original post below outlines our strategy and reasons for having shut down Aurelius a few years ago. 

The short story is that we learned a ton from customers (obviously from doing user research with them) and learned that we should change our product and entire company focus to helping UX, design, research and product teams add, tag, organize, search and share all their user research and insights.

Aurelius v1 was more of a product strategy platform that also had the ability to take research notes, create key insights and add them to product/design decisions as part of a broader product. Through many conversations with active and prospective customers we learned that their primary problem to solve was having a central repository for all their user research notes, feedback and insights. Being that we had much of that capability in version 1, we decided to build a brand new app and integrate the two.

With that, we launched Aurelius “Insights” as a beta product while still running v1 as a product. What happened then was surprising to even us. Very quickly our paying customers began using “Insights” in beta even more than they were our paid for product. Further, we had hundreds and hundreds of people signing up for beta and early access to Aurelius v2. It was clear to us that we should double down and focus entirely on building an awesome user research and insights platform. So, we decided to sunset the original Aurelius v1 version.

Our product you see at the time of this writing is the direct result of user research and three iterations of our company and product. We’re learning more and getting even better every day. 

Check out v2 now live of Aurelius, the user research and insights platform for design and product teams.

[Update July 2018] We launched Aurelius v2 live in February of this year – go check it out now

Before you get too worried, hear me out.

To be more specific, very soon we will not be accepting any new customers for several months.

We aren’t going out of business and we aren’t closing the company. Rather, we are building the next evolution of our platform. Aurelius v.2 will be the smartest user research and insights platform for design and product teams.

Aurelius v.2 is an online platform that helps design and product teams collect, tag, group, organize and search all of their user research findings and customer insights in one place. So you can make awesome products, features and designs.

This is exciting news!

read more… “Why We *Previously* Shut Aurelius Down (Updated June 2019)”

Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Episode 8 highlights:
  • Audrey’s concept of “give me a napkin”
  • Knowing how and when to step backwards from a prescribed solution to find the problem to solve
  • Working with your team and stakeholders so you can make a meaningful contribution as a designer
  • How we can find, and solve, the right problems as designers
  • UX designers and product managers working together successfully
  • Who owns the advocacy for and voice of the customer?

read more… “Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins”