Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design "stylist" or "executionist"
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

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How to Build an Awesome Product & Design Strategy

How do you know you're building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we're helping our business?

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Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Posted on April 24th 2017 by Zack Naylor, CEO, Co-founder

Episode 5 highlights:

  • Design discovery; what it is and how to do it?
  • Creating designs as a way to further push the discovery process
  • Striking a balance between “big picture” and “fleshing out the details”
  • Knowing when you have enough information to design
  • Using a common language to share and act on user research insights

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Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Episode 4 highlights:

  • How we know we're building the right products and features
  • Using the "jobs to be done" framework in design and product management
  • How Twitter used UX design critiques to determine they were solving the right problems
  • Presenting design decisions to your team vs. presenting to stakeholders
  • "Having a seat at the table" and what that looks like as a UX designer
  • Helping your company value UX design at the highest executive level
  • Measuring the success of UX design and product management

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The FIRST Thing You Need to Do for an Awesome Product Strategy



Are you a UX Designer, Product Manager or Leader looking to build a great product strategy and plan? You need to start here!

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Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

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Product Strategy...Wyatt Earp Style

Posted on November 3rd 2016 by Zack Naylor, CEO, Co-founder

​"Fast is fine, accuracy is everything. You need to learn to be slow in a hurry"
- Wyatt Earp

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Free Product Strategy Template

​Aurelius Product Strategy Blueprint

The Product Strategy Blueprint is a design and product management tool to help you easily and clearly make, track and communicate design and product decisions. 

There are three elements to a great product strategy; they are:

  • ​well defined goals for the product and user experience
  • user experience research insights from real customers
  • design and/or product decisions to meet those goals, backed by your research insights

We made this tool to help you create a clear connection between your product goals, research insights and decisions you make.

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Aurelius Podcast: Episode 2 with Jared Spool

Episode 2 highlights:

  • the importance of framing the problem in UX and product strategy
  • how to tell if you're designing and building the right features or products
  • measuring the impact and success of UX design and product strategy
  • balancing an understanding of the business strategy to make better design and product recommendations
  • Jared's most effective way of getting your company to prioritize UX and product strategy
  • who owns the user experience?

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Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.Subscribe on iTunesSubscribe on Google PlayFollow on SoundcloudListen on Spotify