Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Episode 7 highlights:

  • Jeff's definition of product strategy
  • Bringing clarity to the process of building a product strategy
  • The difference between brand and product strategy, and how they work together
  • The single biggest factor that holds most companies back from having a great product strategy
  • Building a product roadmap and strategy that actually works
  • How to empower your teams to solve problems instead of only building features
  • Who owns the product strategy? Product managers or UX Designers?

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4 Point Product Strategy Goal Checklist

​Free Resource: 

4-Point Product Strategy Goal Checklist


Here's our free guide to help you set brilliant product and design strategy goals. This 4 point checklist will help you get everyone on the same page to make your best design decisions and product recommendations.


Get the Checklist Now

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Are Product Roadmaps a Waste of Time?

Have you ever found yourself having worked very long and very hard on a product roadmap presentation for your senior management only to find that it didn’t have the impact you’d hoped?

How could this be? We had every resource, milestone, deadline and feature detailed to the letter. Yet, that meeting didn’t go the way we wanted, and we sure as hell don’t feel any more confident in the direction our product is going.

A product roadmap was supposed to fix our strategic problems and get all the stakeholders aligned. After the meeting, we go and make new updates to the roadmap and get ready for the next meeting. Several months go by and we realize, we’ve spent nearly all our time updating the roadmap or plan, but haven’t actually made any progress. Worse yet, someone eventually asks “did we talk with customers about this?” and that’s when it hits you… we may have a flawless plan to go and solve the wrong problems.

Product roadmaps give you “what” but not the “why”

I’d bet good money that if you have spent any significant time building product roadmaps, you eventually came to a point where you realized “this isn’t working”. You’re trying your best to get people on board with the design and product recommendations you’re making, but the roadmap just isn’t doing the trick. You make edit after edit and still, the senior management and design/development teams feel no more confident that we’re doing the right things. That’s because a product roadmap is a plan not a strategy.

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Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design "stylist" or "executionist"
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

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How to Build an Awesome Product & Design Strategy

How do you know you're building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we're helping our business?

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Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Posted on April 24th 2017 by Zack Naylor, CEO, Co-founder

Episode 5 highlights:

  • Design discovery; what it is and how to do it?
  • Creating designs as a way to further push the discovery process
  • Striking a balance between “big picture” and “fleshing out the details”
  • Knowing when you have enough information to design
  • Using a common language to share and act on user research insights

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Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Episode 4 highlights:

  • How we know we're building the right products and features
  • Using the "jobs to be done" framework in design and product management
  • How Twitter used UX design critiques to determine they were solving the right problems
  • Presenting design decisions to your team vs. presenting to stakeholders
  • "Having a seat at the table" and what that looks like as a UX designer
  • Helping your company value UX design at the highest executive level
  • Measuring the success of UX design and product management

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The FIRST Thing You Need to Do for an Awesome Product Strategy



Are you a UX Designer, Product Manager or Leader looking to build a great product strategy and plan? You need to start here!

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Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

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Product Strategy...Wyatt Earp Style

Posted on November 3rd 2016 by Zack Naylor, CEO, Co-founder

​"Fast is fine, accuracy is everything. You need to learn to be slow in a hurry"
- Wyatt Earp

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Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.Subscribe on iTunesSubscribe on Google PlayFollow on SoundcloudListen on Spotify