Doing user research and collecting customer feedback lands you with a whole lot of data. In fact it can be pretty tough for even the most senior designers, researchers and product managers to sort through it all...so imagine how hard it would be for stakeholders and other team members to figure out what we learned. Enter the “research nugget”.
Episode 26 highlights with Jeffrey Zeldman:
Episode 25 highlights:
Episode 24 Highlights:
Episode 23 Highlights:
Episode 22 highlights with Peter Morville:
Episode 21 Highlights:
Creating an awesome design, product and experience is hard work. Making the RIGHT design, product or experience is even harder. The smartest teams first figure out the “What” before they decide the “How”.
Whether you’re designing a new product or experience, or improving an existing one, you have to first figure out What you’re making before you can effectively execute the How.
Defining and agreeing on What you’re doing first gives everyone much better clarity to focus on executing How to get it done.
iA002 episode highlights:
First who, then what. That’s the popular mantra to building massively successful and long-lasting companies. The same is true for crafting beautifully designed products and experiences. You may look to tools and processes for the secret to building a great product and user experience but in the end, the secret is people. Knowing who you are designing and building for and having a team who cares about helping those people will give you the greatest chance of success.