Author: Zack Naylor

How to Build an Awesome Product & Design Strategy

Posted on by Zack Naylor
Tags , , , , ,

How do you know you’re building the right products and features? Is there anything more frustrating than planning design and development efforts with no real understanding of our customers or how we’re helping our business?​

read more… “How to Build an Awesome Product & Design Strategy”

Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Posted on by Zack Naylor
Tags , , , , ,

Episode 4 highlights:

  • How we know we’re building the right products and features
  • Using the “jobs to be done” framework in design and product management
  • How Twitter used UX design critiques to determine they were solving the right problems
  • Presenting design decisions to your team vs. presenting to stakeholders
  • “Having a seat at the table” and what that looks like as a UX designer
  • Helping your company value UX design at the highest executive level
  • Measuring the success of UX design and product management

read more… “Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy”

Free Product Strategy Template

Posted on by Zack Naylor
Tags , , ,

​Aurelius Product Strategy Blueprint

The Product Strategy Blueprint is a design and product management tool to help you easily and clearly make, track and communicate design and product decisions. 

There are three elements to a great product strategy; they are:

  • ​well defined goals for the product and user experience
  • user experience research insights from real customers
  • design and/or product decisions to meet those goals, backed by your research insights

We made this tool to help you create a clear connection between your product goals, research insights and decisions you make.

read more… “Free Product Strategy Template”

Aurelius Podcast: Episode 1 – Why We Made Aurelius

Posted on by Zack Naylor
Tags , , , ,

In our first episode of the Aurelius podcast, co-founder Zack and Joseph discuss why they started the company and built the platform, Aurelius.

Episode 1 Highlights and Topics:

  •  Zack and Joseph’s background and how it led to the creation of a company together
  • Our philosophy, mission and thinking as a team and company
  • How we came up with the name “Aurelius”
  • The Aurelius platform and how it helps designers and product managers solve the right problems and create a clear strategy for their products and user experience

Take Our Podcast Feedback Survey!

Interested in reading more about the Aurelius team? Click Here