Aurelius Podcast: Episode 34 with Jason Voiovich on Empathy and Quantitative Data in Marketing and UX

Posted on December 23rd 2018 by Zack Naylor, CEO, Co-founder

Episode 34 highlights with Jason Voiovich:

  • Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
  • The pitfalls of focusing too much on analytics and quantitative data to understand your customers
  • Why empathy is a key to the future of our work and society
  • Jason’s research about empathy
  • The connection between empathy and burnout… and what you can do about it
  • Doing less to get better results in UX, research and marketing
  • What does it mean to be scientific versus “scientism”?

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Aurelius Podcast: Episode 33 with Kate Towsey on ResearchOps, User Research Repositories and Strategic Impact

Posted on November 27th 2018 by Zack Naylor, CEO, Co-founder

Episode 33 highlights with Kate Towsey:

  • Kate’s background and how she got into user research and ResearchOps
  • What it was like to “research the researchers”
  • The global ResearchOps community and how it all began
  • Research repositories and libraries
  • Leading research operations at Atlassian
  • How and why the ResearchOps community grew to what it is now
  • Kate’s definition for #WhatisResearchOps?

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Aurelius Podcast: Episode 32 with Gregg Bernstein on User Research and Strategic Impact

Posted on October 31st 2018 by Zack Naylor, CEO, Co-founder

Gregg Bernstein On User Research - Aurelius Podcast Episode 32 Highlights:


  • How Gregg and his team are doing user research at Vox Media
  • Doing user research for broad audiences and industries
  • Using smaller research projects to lead to larger more strategic research
  • How to most effectively share your user research findings with stakeholders and your team
  • Thoughts on UX research repositories and libraries
  • Tools and tips for setting up your ResearchOps and process for taking in, conducting and sharing user research at your company
  • Making user research more strategic to influence company focus and direction
  • Avoiding the pitfalls of overthinking in the user research process

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Aurelius Podcast: Episode 31 with Hana Nagel on Building Confidence Through User Research in Your Organization

Episode 31 highlights with Hana Nagel:

  • How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
  • Doing user research...about user research, so that you can see much more success with your organization adopting a more user centered mindset
  • Focusing on the outcomes of research to create a greater impact with user research at your company
  • Learning the behavior of your teams and company in order to sell user research internally
  • How to empower other teams to do user research themselves in order to scale user research at your company
  • How to turn user research and findings into action and recommendations
  • Giving your team and company confidence in doing the right things

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Aurelius Podcast: Episode 30 with Dave Malouf on DesignOps and ResearchOps

Episode 30 highlights with Dave Malouf:

  • What is ResearchOps and DesignOps?
  • Challenges of operationalizing research and design in growing organizations and how to overcome them
  • Dave’s tips and insights in how to grow design and research in your company more efficiently
  • Who owns “ResearchOps” and what does that person(s) do?
  • How to determine when you should be thinking about DesignOps and ResearchOps

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Aurelius Podcast: Episode 29 with Jorge Arango on Design Ethics

Posted on September 11th 2018 by Zack Naylor, CEO, Co-founder

Episode 29 highlights with Jorge Arango:

  • The similarities between physical architecture and UX design
  • Tips we can apply from the process of architecture to digital design
  • How to think about physical spaces to inform the digital information spaces you create
  • Feedback loops in digital information spaces
  • How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture
  • The ways language greatly impact our expectations and design of digital spaces
  • Design ethics in digital places where civic discourse happens and how we as designers can be more mindful in creating them

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Aurelius Podcast: Episode 28 with Jim Kalbach on Customer Experience and Design in Business

Posted on August 27th 2018 by Zack Naylor, CEO, Co-founder

Episode 28 highlights with Jim Kalbach:

  • What is the difference between user experience, customer experience and marketing
  • Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education
  • Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work
  • What is the true secret to becoming a kick ass design leader
  • The long term effects of even the smallest UX and user research decisions
  • Experience mapping principles and tips from Jim’s book
  • Building empathy and understanding for your stakeholders and business to be a more successful designer

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Aurelius Podcast: Episode 27 with Brianna Sylver on the Differences Between Market Research and User Research

Posted on August 7th 2018 by Zack Naylor, CEO, Co-founder

Listen to Episode 27 for highlights with Brianna Sylver including:

  • The difference between user research and market research
  • Using both market research and user research to build a better design strategy
  • Why market research may not be what you think it is
  • How and when you should think about doing user research more like a market researcher
  • Project mindset vs. product mindset
  • Tactical vs. strategic UX design

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Aurelius Podcast: Episode 26 with Jeffrey Zeldman on Web Design and Design Ethics

Posted on July 24th 2018 by Zack Naylor, CEO, Co-founder

Episode 26 highlights with Jeffrey Zeldman:

  • How Jeffrey and the team at An Event Apart design the experience of the conference
  • The dangers in the seduction of building “cool” stuff as opposed to the things people need
  • What’s the difference between junior designers and senior designers?
  • Design ethics, mindfulness and inclusiveness in UX design and product management
  • How the web and design has changed since 1995

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Aurelius Podcast: Episode 25 with Michelle Fitzpatrick on Product Management and User Research at Intercom

Posted on July 10th 2018 by Zack Naylor, CEO, Co-founder

Episode 25 highlights:

  • Product management at Intercom
  • Choosing the right problems to solve for your customers
  • What user research looks like at Intercom
  • How Michelle and the product team at Intercom chooses which projects to work on
  • Where does UX design start and Product Management end?

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