Aurelius Podcast: Episode 27 with Brianna Sylver on the Differences Between Market Research and User Research

Post on August 7th 2018 by Zack Naylor, CEO, Co-founder

Listen to Episode 27 for highlights with Brianna Sylver including:

  • The difference between user research and market research
  • Using both market research and user research to build a better design strategy
  • Why market research may not be what you think it is
  • How and when you should think about doing user research more like a market researcher
  • Project mindset vs. product mindset
  • Tactical vs. strategic UX design

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Aurelius Podcast: Episode 26 with Jeffrey Zeldman on Web Design and Design Ethics

Post on July 24th 2018 by Zack Naylor, CEO, Co-founder

Episode 26 highlights with Jeffrey Zeldman:

  • How Jeffrey and the team at An Event Apart design the experience of the conference
  • The dangers in the seduction of building “cool” stuff as opposed to the things people need
  • What’s the difference between junior designers and senior designers?
  • Design ethics, mindfulness and inclusiveness in UX design and product management
  • How the web and design has changed since 1995

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Aurelius Podcast: Episode 25 with Michelle Fitzpatrick on Product Management and User Research at Intercom

Post on July 10th 2018 by Zack Naylor, CEO, Co-founder

Episode 25 highlights:

  • Product management at Intercom
  • Choosing the right problems to solve for your customers
  • What user research looks like at Intercom
  • How Michelle and the product team at Intercom chooses which projects to work on
  • Where does UX design start and Product Management end?

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Aurelius Podcast: Episode 24 with Denise Jacobs on Creativity and Banishing Your Inner Critic

Post on June 22nd 2018 by Zack Naylor, CEO, Co-founder

Episode 24 Highlights:

  • What is creativity?
  • The concept of “flow” and its role in identifying and harnessing your creativity
  • Denise’s story of her very own zone of genius and how you can find yours
  • Dangers of burnout, how you got there, how to dig yourself out and also how to avoid it
  • Different types of motivation and what they have to do with your work
  • How making custom earrings helps Denise be a better writer and speaker
  • Using HALT to take care of yourself and foster your inner creativity

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Aurelius Podcast: Episode 23 with Lindsey Redinger on User Research and ResearchOps

Post on June 5th 2018 by Zack Naylor, CEO, Co-founder

Episode 23 Highlights:

  • What is ResearchOps and how do you operationalize user research?
  • Making research accessible to everyone in the organization
  • How InVision documents and stores user research insights
  • Lindsey’s trick for helping all of InVision build empathy with their customers
  • Getting new employees at InVision up to speed with who their customers are as part of their new hire onboarding
  • How to get started in your ResearchOps practice or operationalizing user research and your company
  • Keeping individual projects aligned to broader company goals
  • How Lindsey and InVision uses the Jobs To Be Done framework to keep user research focused

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Aurelius Podcast: Episode 22 with Peter Morville on Planning, User Research and Mindfulness

Post on May 15th 2018 by Zack Naylor, CEO, Co-founder

Episode 22 highlights with Peter Morville:

  • Peter’s new book “Planning for Everything” and what led him to decide to write a book about planning
  • What we can learn from the U.S. Marines about planning better design and research projects
  • Peter’s framework of S.T.A.R.F.I.N.D.E.R and how to use it for better planning of your ux, design and research projects
  • How Agile development process can help...and hinder your design and software project planning
  • Are you OVER-planning? How to determine if you are and if so work at getting better at improvising
  • Tips for convincing your stakeholders to do (or do more) user research
  • Systems thinking and how it applies to UX design and product management
  • Ways to be more self-aware in the design, features and decisions we make in our work as UX designers, researchers and product managers

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Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX

Post on May 8th 2018 by Zack Naylor, CEO, Co-founder

Episode 21 Highlights:

  • Lou’s background, the beginning of the internet and how UX/IA all started
  • The stories behind Lou meeting Tim Berners Lee and Larry Page
  • How Lou started Rosenfeld Media, the UX book publishing company
  • The story of the blind men and the elephant and how it applies to building a great user experience
  • DesignOps, ResearchOps and how Lou began major conferences around those topics
  • Lou’s advice for those of us working in large organizations doing UX design

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Inside Aurelius - 002 with Joseph Szczesniak and Zack Naylor

Post on May 1st 2018 by Zack Naylor, CEO, Co-founder

iA002 episode highlights:

  • The technology stack that we built Aurelius with and how it’s evolved over time
  • Understanding common development terms to better communicate design ideas
  • An inside look at how Joseph and Zack make decisions about the product and the company
  • Behind the scenes views and opinions on making technology upgrades and feature prioritizations
  • How we build Aurelius like Wyatt Earp

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Aurelius Podcast: Episode 20 with Aarron Walter on UX Organization Models, DesignOps and User Research

Post on April 17th 2018 by Zack Naylor, CEO, Co-founder

Episode 20 highlights:

  • What does a high functioning design team look like and how are they organized?
  • The three types of successful enterprise UX organization models
  • How companies like Target, Spotify, Netflix, Google and more are doing designops and great UX design at scale
  • Creating and sharing user research findings across your organization

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Inside Aurelius: Episode 001 with co-founders Zack Naylor and Joseph Szczesniak

Post on April 12th 2018 by Zack Naylor, CEO, Co-founder

In our very first episode of Inside Aurelius, we discuss a number of topics with highlights including:

  • Why we made Aurelius v2 and how we got there
  • How we used user research and customer feedback to completely re-design and re-develop our product and company focus
  • UX design, science and art
  • How Joseph, our CTO took an interest in UX as a developer and how UX can enrich a developers work and satisfaction
  • How and why developers should participate and have a stake in user research

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