Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Post on January 20th 18 by Zack Naylor, CEO, Co-founder

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a "seat at the table" with design...and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

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Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles

Post on January 20th 18 by Zack Naylor, CEO, Co-founder

Episode 15 highlights:

  • Non dominant thinking styles, diversity in product design and user research
  • Difference between problem space research and solutions research and why it matters
  • The concept of “thinking styles” in research and how to apply them in UX design
  • How machine learning and AI can create emergent experiences in the future
  • Different types of empathy (cognitive and emotional), what they are and how to use each one
  • A brilliant, tactical example of how to make sense of what you learn from user research

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Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers

Post on January 20th 18 by Zack Naylor, CEO, Co-founder

Episode 14 highlights:

  • Why you should be doing [more] user research
  • How to convince your stakeholders that user research is important
  • 3 approaches to building brilliant products and features (and which one is best)
  • Convincing your stakeholders and leaders to do (more) user research
  • What is a user research process to make sure you’re learning the right things
  • The difference between research analysis and research synthesis

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Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Post on January 20th 18 by Zack Naylor, CEO, Co-founder

Episode 13 highlights:

  • The beginnings of Clearleft
  • How the UX agency to client relationship has changed
  • Designing like a detective
  • Gathering the right evidence to do great UX design
  • The tools and application are of design thinking
  • How to go from research, synthesis and insights into actual design
  • Dangers of “research theater” and how to avoid them
  • Getting past the obvious solutions to create your most brilliant designs

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Aurelius Podcast: Episode 12 with Tomer Sharon on User Research, Key Insights and Polaris

Post on August 15th 17 by Zack Naylor, CEO, Co-founder

Episode 12 highlights:

  • Tomer Sharon’s user research tool at WeWork, Polaris
  • Tomer Sharon on Democratizing UX
  • What is user research
  • Research nuggets and key insights, what they are and how to create them
  • How to do user research the right way
  • What questions can user research answer
  • Difference between finding out what customer want vs what they need

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Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



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Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Post on January 20th 18 by Zack Naylor, CEO, Co-founder

Episode 10 highlights:

  • What product discovery is and how to do it
  • The wrong way to do user research and how to avoid it
  • A process to make sure you’re building products and features that solve real problems
  • When product discovery starts and ends
  • 4 steps to conducting product discovery
  • The importance, and dangers, confidence level in design or product ideas

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Aurelius Podcast: Episode 9 with Melissa Perri on Product Management & User Research

Post on January 20th 18 by Zack Naylor, CEO, Co-founder
Episode 9 highlights:

  • Melissa’s approach to product strategy
  • Setting good strategic goals for our product and user experiences
  • The difference between shipping features and shipping GOOD features
  • How to do user research to actually drive innovation
  • Case study examples from Melissa on how she used user research to increase user acquisition
  • Using product and UX goals to tie up into larger company vision and strategy

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Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Episode 8 highlights:

  • Audrey’s concept of “give me a napkin”
  • Knowing how and when to step backwards from a prescribed solution to find the problem to solve
  • Working with your team and stakeholders so you can make a meaningful contribution as a designer
  • How we can find, and solve, the right problems as designers
  • UX designers and product managers working together successfully
  • Who owns the advocacy for and voice of the customer?

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Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Post on February 20th 17 by Zack Naylor, CEO, Co-founder

Episode 7 highlights:

  • Jeff's definition of product strategy
  • Bringing clarity to the process of building a product strategy
  • The difference between brand and product strategy, and how they work together
  • The single biggest factor that holds most companies back from having a great product strategy
  • Building a product roadmap and strategy that actually works
  • How to empower your teams to solve problems instead of only building features
  • Who owns the product strategy? Product managers or UX Designers?

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