Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

Why understanding a business model is critical for designers 
Using design to do more than make a great interface or a sexy advertisement 
Humanizing business and letting design/design thinking drive how business gets done 
What OKRs are, where they’re used and how to do them 
How Christina has used OKRs for both business and her own life 
Embracing business metrics as designers 
How you can be more innovative than Steve Jobs
 Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions

Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Episode 5 highlights:

Episode 6 highlights:

Some history of Adaptive Path and how they got into design and product strategy
Pitfalls to avoid when making a product and design strategy
How to be more than a UX design “stylist” or “executionist”
The role of UX and design in business strategy
Differences between UX and product management
Design like a lawyer and get everyone on board with your decisions and recommendations

Episode 2 highlights:

the importance of framing the problem in UX and product strategy
how to tell if you’re designing and building the right features or products
measuring the impact and success of UX design and product strategy
balancing an understanding of the business strategy to make better design and product recommendations
Jared’s most effective way of getting your company to prioritize UX and product strategy
who owns the user experience?

Episode 3 highlights:

What is design strategy? What is product strategy?
Effective design strategy methods and approach
Where business strategy ends and design strategy begins and the difference between the two
Where design fits into business strategy
How design can help you monetize failure
Ways that design and product strategy can drive business strategy
Practical ways design can help fulfill your company mission

Episode 8 highlights:

Audrey’s concept of “give me a napkin”
Knowing how and when to step backwards from a prescribed solution to find the problem to solve
Working with your team and stakeholders so you can make a meaningful contribution as a designer
How we can find, and solve, the right problems as designers
UX designers and product managers working together successfully
Who owns the advocacy for and voice of the customer?

Episode 7 highlights:

Jeff’s definition of product strategy
Bringing clarity to the process of building a product strategy
The difference between brand and product strategy, and how they work together
The single biggest factor that holds most companies back from having a great product strategy
Building a product roadmap and strategy that actually works
How to empower your teams to solve problems instead of only building features
Who owns the product strategy? Product managers or UX Designers?

Episode 4 highlights:

How we know we’re building the right products and features
Using the “jobs to be done” framework in design and product management
How Twitter used UX design critiques to determine they were solving the right problems
Presenting design decisions to your team vs. presenting to stakeholders
“Having a seat at the table” and what that looks like as a UX designer
Helping your company value UX design at the highest executive level
Measuring the success of UX design and product management

In our first episode of the Aurelius podcast, co-founder Zack and Joseph discuss why they started the company and built the platform, Aurelius.

Episode 1 Highlights and Topics:

Zack and Joseph’s background and how it led to the creation of a company together
Our philosophy, mission and thinking as a team and company
How we came up with the name “Aurelius”
The Aurelius platform and how it helps designers and product managers solve the right problems and create a clear strategy for their products and user experience

Interested in reading more about the Aurelius team? Click Here