Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions

Posted on February 21, 2018September 19, 2019 by Zack Naylor

Tags Business Strategy, Customer Development, Podcast, Pricing, User Research

Episode 18 highlights:

How user research directly applies to making businesses more successful
Doing customer research to inform pricing strategy
Figuring out what is most valuable to your customers
Using customer research to develop buyer personas
How you’re probably doing surveys wrong and how to fix that
Helping people understand what you learned from user research and put it to use
Potential pitfalls of building and using personas and how you can avoid them

Aurelius Podcast: Episode 12 with Tomer Sharon on Polaris from WeWork, UX Nuggets and Key Insights and ResearchOps

Posted on August 15, 2017September 19, 2019 by Zack Naylor

Tags Key Insights, Podcast, Research Ops, User Research, Ux Research

Episode 12 highlights:

Tomer Sharon’s version of a user research repository tool at WeWork, Polaris
Tomer Sharon on Democratizing UX
What is user research
Research nuggets and key insights, what they are and how to create them
How to do user research the right way
What questions can user research answer
Difference between finding out what customer want vs what they need

Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Posted on June 29, 2017September 19, 2019 by Zack Naylor

Tags Business Strategy, Design Strategy, Design Thinking, Podcast, User Experience Design, User Research, Ux Research

Episode 11 highlights:

Why understanding a business model is critical for designers 
Using design to do more than make a great interface or a sexy advertisement 
Humanizing business and letting design/design thinking drive how business gets done 
What OKRs are, where they’re used and how to do them 
How Christina has used OKRs for both business and her own life 
Embracing business metrics as designers 
How you can be more innovative than Steve Jobs
 Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions

Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Posted on April 24, 2017September 19, 2019 by Zack Naylor

Tags Design Discovery, Podcast, Product Strategy, Ux, Ux Design

Episode 5 highlights:

Design discovery; what it is and how to do it?
Creating designs as a way to further push the discovery process
Striking a balance between “big picture” and “fleshing out the details”
Knowing when you have enough information to design
Using a common language to share and act on user research insights

Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Posted on April 24, 2017September 19, 2019 by Zack Naylor

Tags Business Strategy, Podcast, Product Management, Product Strategy, Product Vision, User Experience Design, Ux, Ux Design

Episode 6 highlights:

Some history of Adaptive Path and how they got into design and product strategy
Pitfalls to avoid when making a product and design strategy
How to be more than a UX design “stylist” or “executionist”
The role of UX and design in business strategy
Differences between UX and product management
Design like a lawyer and get everyone on board with your decisions and recommendations

Aurelius Podcast: Episode 2 with Jared Spool

Posted on April 24, 2017September 19, 2019 by Zack Naylor

Tags Entrepreneurship, Podcast, Product Management, Product Strategy, Ux

Episode 2 highlights:

the importance of framing the problem in UX and product strategy
how to tell if you’re designing and building the right features or products
measuring the impact and success of UX design and product strategy
balancing an understanding of the business strategy to make better design and product recommendations
Jared’s most effective way of getting your company to prioritize UX and product strategy
who owns the user experience?

Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Posted on April 24, 2017September 19, 2019 by Zack Naylor

Tags Business Strategy, Design Strategy, Podcast, Product Management, Product Strategy, Ux

Episode 3 highlights:

What is design strategy? What is product strategy?
Effective design strategy methods and approach
Where business strategy ends and design strategy begins and the difference between the two
Where design fits into business strategy
How design can help you monetize failure
Ways that design and product strategy can drive business strategy
Practical ways design can help fulfill your company mission

Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Posted on March 13, 2017September 19, 2019 by Zack Naylor

Tags Design Discovery, Design Strategy, Podcast, Stakeholders, User Experience Design, User Research, Ux, Ux Research

Episode 8 highlights:

Audrey’s concept of “give me a napkin”
Knowing how and when to step backwards from a prescribed solution to find the problem to solve
Working with your team and stakeholders so you can make a meaningful contribution as a designer
How we can find, and solve, the right problems as designers
UX designers and product managers working together successfully
Who owns the advocacy for and voice of the customer?

Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Posted on February 20, 2017September 19, 2019 by Zack Naylor

Tags Agile Ux, Lean Ux, Podcast, Product Management, Product Roadmap, Product Strategy, Ux

Episode 7 highlights:

Jeff’s definition of product strategy
Bringing clarity to the process of building a product strategy
The difference between brand and product strategy, and how they work together
The single biggest factor that holds most companies back from having a great product strategy
Building a product roadmap and strategy that actually works
How to empower your teams to solve problems instead of only building features
Who owns the product strategy? Product managers or UX Designers?

Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Posted on December 29, 2016September 19, 2019 by Zack Naylor

Tags Josh Brewer, Podcast, Product Management, Product Strategy, Product Vision, Ux

Episode 4 highlights:

How we know we’re building the right products and features
Using the “jobs to be done” framework in design and product management
How Twitter used UX design critiques to determine they were solving the right problems
Presenting design decisions to your team vs. presenting to stakeholders
“Having a seat at the table” and what that looks like as a UX designer
Helping your company value UX design at the highest executive level
Measuring the success of UX design and product management