Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

read more… “Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy”

Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Episode 8 highlights:
  • Audrey’s concept of “give me a napkin”
  • Knowing how and when to step backwards from a prescribed solution to find the problem to solve
  • Working with your team and stakeholders so you can make a meaningful contribution as a designer
  • How we can find, and solve, the right problems as designers
  • UX designers and product managers working together successfully
  • Who owns the advocacy for and voice of the customer?

read more… “Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins”

Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Episode 7 highlights:

  • Jeff’s definition of product strategy
  • Bringing clarity to the process of building a product strategy
  • The difference between brand and product strategy, and how they work together
  • The single biggest factor that holds most companies back from having a great product strategy
  • Building a product roadmap and strategy that actually works
  • How to empower your teams to solve problems instead of only building features
  • Who owns the product strategy? Product managers or UX Designers?

read more… “Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy”

Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Episode 4 highlights:

  • How we know we’re building the right products and features
  • Using the “jobs to be done” framework in design and product management
  • How Twitter used UX design critiques to determine they were solving the right problems
  • Presenting design decisions to your team vs. presenting to stakeholders
  • “Having a seat at the table” and what that looks like as a UX designer
  • Helping your company value UX design at the highest executive level
  • Measuring the success of UX design and product management

read more… “Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy”

Aurelius Podcast: Episode 1 – Why We Made Aurelius

In our first episode of the Aurelius podcast, co-founder Zack and Joseph discuss why they started the company and built the platform, Aurelius.

Episode 1 Highlights and Topics:

  •  Zack and Joseph’s background and how it led to the creation of a company together
  • Our philosophy, mission and thinking as a team and company
  • How we came up with the name “Aurelius”
  • The Aurelius platform and how it helps designers and product managers solve the right problems and create a clear strategy for their products and user experience

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