What Is UX Research and Why Is It Important?

What is UX research?

When a UX designer is working on a product, they have two options. Option A is to make a research hypothesis or generalized assumptions about who you think your audience is and what they want. 

Option B is to ask questions like who my ideal audience is, what problems they currently face, and how can I create an inclusive design that offers a great user experience for them?

Option A usually leads to terrible product design, product recalls, poor usability, and dissatisfaction with the product.  If 32% of customers never return to a brand after a poor experience, then you have no second chance to make it right with them.

Option B ensures that design isn’t influenced by inherent bias or assumptions that ruin product usability. Instead, you’re listening to your audience and building user-centric products they love. The result? Increased customer satisfaction, excellent user experience, and higher revenues for your company.

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Quantitative vs Qualitative User Research: Key Differences and Similarities

quantitative vs qualitative user research

Many companies now realize that creating user-centric products is the only way to succeed. They’ve seen the benefits of prioritizing user research as a way to identify user needs, inform and validate design decisions.

While there are many techniques to conduct user research, they mostly fall into qualitative or quantitative user research categories. Qualitative studies provide subjective information, while quantitative studies provide objective information. Both research techniques help designers evaluate a product and decide whether a full or partial redesign is required.

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How to Present UX Research and Turn Insight to Action

UX research presentation

Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.  

However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.

Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.

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How to Create a UX Research Plan [Free Template Inside]

UX research plan

Benjamin Franklin once said, “If you fail to plan, you’re planning to fail”. While Benjamin Franklin wasn’t talking about UX research, the statement applies. 

Many researchers fail to plan because they assume they understand user research well enough to create a budget, timeline, process, and more. They conveniently forget that planning is the cornerstone of a successful project and expertise is never enough to see anything through. 

Creating a UX research plan allows you to leverage multiple perspectives from project stakeholders and teammates.  Stakeholders can help you understand where techniques might not work, timelines may be too tight, or budget insufficient to execute a research project. 

Research planning prevents surprises that may come up along the way. It reduces cost and helps you determine how each step of the UX research will be executed to ensure success.

In this guide, we’ll lead you through the steps of creating a UX research plan. You’ll also get a free template so you can create your first research plan immediately.

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30 of the Best UX Research Tools for Remote Teams

UX research tools

User research can easily become overwhelming for new researchers who are still learning the ropes. It’s easy to feel confused when you think of where to recruit research participants, which type of UX research method to apply, or choosing a tool to use at each stage of the UX research process.

Remote collaboration is easier with the right tools. Rather than wasting time on manual activities that won’t generate data-backed responses, UX research tools save time and ensure you’re getting feedback from your ideal audience.

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