Episode 17 highlights:
Episode 14 highlights:
Episode 13 highlights:
Episode 11 highlights:
Episode 10 highlights:
The original post below outlines our strategy and reasons for having shut down Aurelius a few years ago.
The short story is that we learned a ton from customers (obviously from doing user research with them) and learned that we should change our product and entire company focus to helping UX, design, research and product teams add, tag, organize, search and share all their user research and insights.
Aurelius v1 was more of a product strategy platform that also had the ability to take research notes, create key insights and add them to product/design decisions as part of a broader product. Through many conversations with active and prospective customers we learned that their primary problem to solve was having a central repository for all their user research notes, feedback and insights. Being that we had much of that capability in version 1, we decided to build a brand new app and integrate the two.
With that, we launched Aurelius "Insights" as a beta product while still running v1 as a product. What happened then was surprising to even us. Very quickly our paying customers began using "Insights" in beta even more than they were our paid for product. Further, we had hundreds and hundreds of people signing up for beta and early access to Aurelius v2. It was clear to us that we should double down and focus entirely on building an awesome user research and insights platform. So, we decided to sunset the original Aurelius v1 version.
Our product you see at the time of this writing is the direct result of user research and three iterations of our company and product. We're learning more and getting even better every day.
[Update July 2018] We launched Aurelius v2 live in February of this year - go check it out now!
Before you get too worried, hear me out.
To be more specific, very soon we will not be accepting any new customers for several months.
We aren’t going out of business and we aren’t closing the company. Rather, we are building the next evolution of our platform. Aurelius v.2 will be the smartest user research and insights platform for design and product teams.
Aurelius v.2 is an online platform that helps design and product teams collect, tag, group, organize and search all of their user research findings and customer insights in one place. So you can make awesome products, features and designs.
This is exciting news!
Can I get a show of hands from how many people have ever had an awesome idea shot down due to politics or flimsy opinions?
Yep, I’ll bet you’ve been in client or stakeholder meetings finding yourself hit with a bunch of questions and critique about the decisions or recommendations you’ve made. Heck, you might even have a great story to tell and well thought out reasons for why you did what you did. Yet, there you sit, watching all that great work get flushed down the drain right before your very eyes by the highest paid, or the loudest (or both!) person in the room. Often, the discussion turns to things about the product or service that fly in the face of customer needs or even our own company objectives. Watching well crafted ideas get argued away in a single meeting is like squabbling over what to have for dinner while the house burns down around you.
Here’s the good news: killing politics and emotions in your design or product strategy doesn’t have to be an impossible task. By setting clear, well defined goals for your strategy, you can easily sell great ideas, decisions and recommendations without banging your head against the wall.
Download the free 4 point product strategy goal checklist, and we’ll walk through how to use it right here in this post. When we’re done, you’ll be on your way to building a brilliant design and product strategy that solves the right problems for your company and its customers.
Episode 6 highlights: