Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture
Episode 17 highlights:
- Using research and design to create products and services that are more balanced in the world
- Where to start helping your company make a bigger impact with user research
- "Startup" culture and how it can be very unhealthy and unproductive
- Why some companies still aren't doing user research (or enough) and how you can help
- How having shared goals boosts collaboration and creativity
Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers
Episode 14 highlights:
- Why you should be doing [more] user research
- How to convince your stakeholders that user research is important
- 3 approaches to building brilliant products and features (and which one is best)
- Convincing your stakeholders and leaders to do (more) user research
- What is a user research process to make sure you’re learning the right things
- The difference between research analysis and research synthesis
Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis
Episode 13 highlights:
- The beginnings of Clearleft
- How the UX agency to client relationship has changed
- Designing like a detective
- Gathering the right evidence to do great UX design
- The tools and application are of design thinking
- How to go from research, synthesis and insights into actual design
- Dangers of “research theater” and how to avoid them
- Getting past the obvious solutions to create your most brilliant designs
Episode 11 highlights:
- Why understanding a business model is critical for designers
- Using design to do more than make a great interface or a sexy advertisement
- Humanizing business and letting design/design thinking drive how business gets done
- What OKRs are, where they’re used and how to do them
- How Christina has used OKRs for both business and her own life
- Embracing business metrics as designers
- How you can be more innovative than Steve Jobs
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions
Episode 10 highlights:
- What product discovery is and how to do it
- The wrong way to do user research and how to avoid it
- A process to make sure you’re building products and features that solve real problems
- When product discovery starts and ends
- 4 steps to conducting product discovery
- The importance, and dangers, confidence level in design or product ideas
This is an updated post about our strategy for moving from Aurelius v1 to Aurelius v2
The original post below outlines our strategy and reasons for having shut down Aurelius a few years ago.
The short story is that we learned a ton from customers (obviously from doing user research with them) and learned that we should change our product and entire company focus to helping UX, design, research and product teams add, tag, organize, search and share all their user research and insights.
Aurelius v1 was more of a product strategy platform that also had the ability to take research notes, create key insights and add them to product/design decisions as part of a broader product. Through many conversations with active and prospective customers we learned that their primary problem to solve was having a central repository for all their user research notes, feedback and insights. Being that we had much of that capability in version 1, we decided to build a brand new app and integrate the two.
With that, we launched Aurelius "Insights" as a beta product while still running v1 as a product. What happened then was surprising to even us. Very quickly our paying customers began using "Insights" in beta even more than they were our paid for product. Further, we had hundreds and hundreds of people signing up for beta and early access to Aurelius v2. It was clear to us that we should double down and focus entirely on building an awesome user research and insights platform. So, we decided to sunset the original Aurelius v1 version.
Our product you see at the time of this writing is the direct result of user research and three iterations of our company and product. We're learning more and getting even better every day.
Check out v2 now live of Aurelius, the user research and insights platform for design and product teams.
[Update July 2018] We launched Aurelius v2 live in February of this year - go check it out now!
Before you get too worried, hear me out.
To be more specific, very soon we will not be accepting any new customers for several months.
We aren’t going out of business and we aren’t closing the company. Rather, we are building the next evolution of our platform. Aurelius v.2 will be the smartest user research and insights platform for design and product teams.
Aurelius v.2 is an online platform that helps design and product teams collect, tag, group, organize and search all of their user research findings and customer insights in one place. So you can make awesome products, features and designs.
This is exciting news!
- Audrey’s concept of “give me a napkin”
- Knowing how and when to step backwards from a prescribed solution to find the problem to solve
- Working with your team and stakeholders so you can make a meaningful contribution as a designer
- How we can find, and solve, the right problems as designers
- UX designers and product managers working together successfully
- Who owns the advocacy for and voice of the customer?
Can I get a show of hands from how many people have ever had an awesome idea shot down due to politics or flimsy opinions?
Yep, I’ll bet you’ve been in client or stakeholder meetings finding yourself hit with a bunch of questions and critique about the decisions or recommendations you’ve made. Heck, you might even have a great story to tell and well thought out reasons for why you did what you did. Yet, there you sit, watching all that great work get flushed down the drain right before your very eyes by the highest paid, or the loudest (or both!) person in the room. Often, the discussion turns to things about the product or service that fly in the face of customer needs or even our own company objectives. Watching well crafted ideas get argued away in a single meeting is like squabbling over what to have for dinner while the house burns down around you.
Here’s the good news: killing politics and emotions in your design or product strategy doesn’t have to be an impossible task. By setting clear, well defined goals for your strategy, you can easily sell great ideas, decisions and recommendations without banging your head against the wall.
Download the free 4 point product strategy goal checklist, and we’ll walk through how to use it right here in this post. When we’re done, you’ll be on your way to building a brilliant design and product strategy that solves the right problems for your company and its customers.
Episode 6 highlights:
- Some history of Adaptive Path and how they got into design and product strategy
- Pitfalls to avoid when making a product and design strategy
- How to be more than a UX design "stylist" or "executionist"
- The role of UX and design in business strategy
- Differences between UX and product management
- Design like a lawyer and get everyone on board with your decisions and recommendations