Aurelius Podcast: Episode 28 with Jim Kalbach on Customer Experience and Design in Business

Posted on August 27th 2018 by Zack Naylor, CEO, Co-founder

Episode 28 highlights with Jim Kalbach:

  • What is the difference between user experience, customer experience and marketing
  • Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education
  • Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work
  • What is the true secret to becoming a kick ass design leader
  • The long term effects of even the smallest UX and user research decisions
  • Experience mapping principles and tips from Jim’s book
  • Building empathy and understanding for your stakeholders and business to be a more successful designer

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Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions

Episode 18 highlights:

  • How user research directly applies to making businesses more successful
  • Doing customer research to inform pricing strategy
  • Figuring out what is most valuable to your customers
  • Using customer research to develop buyer personas
  • How you’re probably doing surveys wrong and how to fix that
  • Helping people understand what you learned from user research and put it to use
  • Potential pitfalls of building and using personas and how you can avoid them

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Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a "seat at the table" with design...and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

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Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



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Why We *Previously* Shut Aurelius Down (Updated October 23, 2018)

This is an updated post about our strategy for moving from Aurelius v1 to Aurelius v2 

[Aurelius v2 launched February 2018 and is going strong :)]

The original post below outlines our strategy and reasons for having shut down Aurelius a few years ago. 

The short story is that we learned a ton from customers (obviously from doing user research with them) and learned that we should change our product and entire company focus to helping UX, design, research and product teams add, tag, organize, search and share all their user research and insights.

Aurelius v1 was more of a product strategy platform that also had the ability to take research notes, create key insights and add them to product/design decisions as part of a broader product. Through many conversations with active and prospective customers we learned that their primary problem to solve was having a central repository for all their user research notes, feedback and insights. Being that we had much of that capability in version 1, we decided to build a brand new app and integrate the two.

With that, we launched Aurelius "Insights" as a beta product while still running v1 as a product. What happened then was surprising to even us. Very quickly our paying customers began using "Insights" in beta even more than they were our paid for product. Further, we had hundreds and hundreds of people signing up for beta and early access to Aurelius v2. It was clear to us that we should double down and focus entirely on building an awesome user research and insights platform. So, we decided to sunset the original Aurelius v1 version.

Our product you see at the time of this writing is the direct result of user research and three iterations of our company and product. We're learning more and getting even better every day. 

Check out v2 now live of Aurelius, the user research and insights platform for design and product teams.

[Update July 2018] We launched Aurelius v2 live in February of this year - go check it out now! 

Before you get too worried, hear me out.

To be more specific, very soon we will not be accepting any new customers for several months.

We aren’t going out of business and we aren’t closing the company. Rather, we are building the next evolution of our platform. Aurelius v.2 will be the smartest user research and insights platform for design and product teams.

Aurelius v.2 is an online platform that helps design and product teams collect, tag, group, organize and search all of their user research findings and customer insights in one place. So you can make awesome products, features and designs.

This is exciting news!

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Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design "stylist" or "executionist"
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

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Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy

Episode 3 highlights:

  • What is design strategy? What is product strategy?
  • Effective design strategy methods and approach
  • Where business strategy ends and design strategy begins and the difference between the two
  • Where design fits into business strategy
  • How design can help you monetize failure
  • Ways that design and product strategy can drive business strategy
  • Practical ways design can help fulfill your company mission

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