In 2019, Harvard Business School Professor Clayton Christensen found that 95% of over 30,000 new consumer products launched failed every year. That’s over 28,500 product launches. 

Skipping user research may seem cost-efficient in the early days, but how can you design products for users you don’t know?

Rather than creating products based on assumptions about who your target buyer is or the problems they face, UX research provides the data that empowers you to build products your audience love. 

Knowing your audience’s needs and how they interact with your product helps you create intuitive products and make product updates that improve user experience.

So, how do you determine which UX research method to use? Can you combine several research methods for project success? 

read more… “The Ultimate List of UX Research Methods for Product Teams”