Tag: Business Strategy
Aurelius Podcast: Episode 28 with Jim Kalbach on Customer Experience and Design in Business
Episode 28 highlights with Jim Kalbach:
- What is the difference between user experience, customer experience and marketing
- Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education
- Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work
- What is the true secret to becoming a kick ass design leader
- The long term effects of even the smallest UX and user research decisions
- Experience mapping principles and tips from Jim’s book
- Building empathy and understanding for your stakeholders and business to be a more successful designer
Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust
Episode 16 highlights:
- What makes experiences valuable?
- Getting a “seat at the table” with design…and then what to do with it
- Growing from a designer to a design leader
- Speaking the language of the business to sell your vision and ideas
- How to tie design decisions to business metrics
Aurelius Podcast: Episode 18 with Patrick Campbell on Customer Development, User Research for Pricing and Using Data for Better Decisions
Episode 18 highlights:
- How user research directly applies to making businesses more successful
- Doing customer research to inform pricing strategy
- Figuring out what is most valuable to your customers
- Using customer research to develop buyer personas
- How you’re probably doing surveys wrong and how to fix that
- Helping people understand what you learned from user research and put it to use
- Potential pitfalls of building and using personas and how you can avoid them
Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research
Episode 11 highlights:
- Why understanding a business model is critical for designers
- Using design to do more than make a great interface or a sexy advertisement
- Humanizing business and letting design/design thinking drive how business gets done
- What OKRs are, where they’re used and how to do them
- How Christina has used OKRs for both business and her own life
- Embracing business metrics as designers
- How you can be more innovative than Steve Jobs
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions
read more… “Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research”
Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy
Episode 3 highlights:
- What is design strategy? What is product strategy?
- Effective design strategy methods and approach
- Where business strategy ends and design strategy begins and the difference between the two
- Where design fits into business strategy
- How design can help you monetize failure
- Ways that design and product strategy can drive business strategy
- Practical ways design can help fulfill your company mission
read more… “Aurelius Podcast: Episode 3 with Fred Beecher on Design Strategy”
Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy
Episode 6 highlights:
- Some history of Adaptive Path and how they got into design and product strategy
- Pitfalls to avoid when making a product and design strategy
- How to be more than a UX design “stylist” or “executionist”
- The role of UX and design in business strategy
- Differences between UX and product management
- Design like a lawyer and get everyone on board with your decisions and recommendations
read more… “Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy”