Tag: Ux Research
Aurelius Podcast: Episode 43 – Articulating Better Design Decisions with Tom Greever
Aurelius Podcast: Episode 42 – UX Research Process & Practice with Bethany Stolle
Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman
Aurelius Podcast: Episode 38 – UX & Product Management with Laura Klein
How To Conduct Great User Interviews
Researching your audience is imperative to developing a successful, ‘needed’ product or service.
To create something people want and need, you first must find out what they want and need. After all, creating a product or service without that vital information is like getting into a car and saying, “Go!”
In the book Pain Killer Marketing, researchers Chris Stielhl and Henry DeVries found that one-on-one interviews can generate around 80% of all possible pain points for your target market. That’s some seriously helpful information!
Of course, you can’t just rock up to anyone in the street with a pen and paper. And you can’t just make it up as you go along. To get the right information, you must prepare the right questions.
That’s where user interviews come in!
read more… “How To Conduct Great User Interviews”How to Create an Affinity Diagram for UX Research
What is an Affinity Diagram?
An affinity diagram is a tool often used to organize data and ideas. Affinity diagrams help you organize information into groups of similar items to then analyze qualitative data or observations.
Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. In this case affinity diagrams are sometimes referred to as the KJ method or an affinity map. Also in other broad application like business brainstorming or idea generation it may be called a cluster map.
read more… “How to Create an Affinity Diagram for UX Research”Aurelius Podcast: Episode 33 with Kate Towsey on ResearchOps, User Research Repositories and Strategic Impact
Episode 33 highlights with Kate Towsey:
- Kate’s background and how she got into user research and ResearchOps
- What it was like to “research the researchers”
- The global ResearchOps community and how it all began
- Research repositories and libraries
- Leading research operations at Atlassian
- How and why the ResearchOps community grew to what it is now
- Kate’s definition for #WhatisResearchOps?
Organize and Share Your User Research with a Central Repository
Create Company Wide Empathy with a User Research Repository
Creating insights to share and act on is the most important work you do as a UX or user research professional.
Your research must create a sense of empathy for the people you’re designing for with your team and company. This means your insights and findings must be clear, findable and actionable.
With rapidly changing expectations and methods for communication and sharing knowledge, it’s critical to start building a sustainable research practice right away that builds institutional knowledge of your customers.
Doing so generates better intuition and decision making, as well as wide spread empathy at your organization.
Investing in a user research repository to organize, search and share everything you learn from customer research early helps you accomplish these things and build true customer empathy in your organization.
read more… “Organize and Share Your User Research with a Central Repository”
Aurelius Podcast: Episode 32 with Gregg Bernstein on User Research and Strategic Impact
Gregg Bernstein On User Research – Aurelius Podcast Episode 32 Highlights:
- How Gregg and his team are doing user research at Vox Media
- Doing user research for broad audiences and industries
- Using smaller research projects to lead to larger more strategic research
- How to most effectively share your user research findings with stakeholders and your team
- Thoughts on UX research repositories and libraries
- Tools and tips for setting up your ResearchOps and process for taking in, conducting and sharing user research at your company
- Making user research more strategic to influence company focus and direction
- Avoiding the pitfalls of overthinking in the user research process
read more… “Aurelius Podcast: Episode 32 with Gregg Bernstein on User Research and Strategic Impact”