Don’t freak out, but just hear me out. It’s very likely that you don’t need more user research but rather, you need to be getting more out of the user research you already did.

Spending more quality time with the data and insights you collect is one of the biggest challenges in our industry, particularly if you’re already doing user research regularly. Think about it, when was the last time you honestly felt that you spent enough time really analyzing and synthesizing (read…”figuring out what you learned) from the data and information you gathered from a research study?

​

read more… “You Don’t Need More User Research”