Episode 13 highlights:
Episode 10 highlights:
read more… “Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research”
read more… “Aurelius Podcast: Episode 9 with Melissa Perri on Product Management & User Research”
Episode 15 highlights:
Creating an awesome design, product and experience is hard work. Making the RIGHT design, product or experience is even harder. The smartest teams first figure out the “What” before they decide the “How”.
Whether you’re designing a new product or experience, or improving an existing one, you have to first figure out What you’re making before you can effectively execute the How.
Defining and agreeing on What you’re doing first gives everyone much better clarity to focus on executing How to get it done.
read more… “Why The Best Design and Product Teams Decide What, Then How”
iA002 episode highlights:
Episode 20 highlights:
First who, then what. That’s the popular mantra to building massively successful and long-lasting companies. The same is true for crafting beautifully designed products and experiences. You may look to tools and processes for the secret to building a great product and user experience but in the end, the secret is people. Knowing who you are designing and building for and having a team who cares about helping those people will give you the greatest chance of success.
Photo by Avel Chuklanov on Unsplash
In our very first episode of Inside Aurelius, we discuss a number of topics with highlights including:
Don’t freak out, but just hear me out. It’s very likely that you don’t need more user research but rather, you need to be getting more out of the user research you already did.
Spending more quality time with the data and insights you collect is one of the biggest challenges in our industry, particularly if you’re already doing user research regularly. Think about it, when was the last time you honestly felt that you spent enough time really analyzing and synthesizing (read…”figuring out what you learned) from the data and information you gathered from a research study?
