Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX

Episode 21 Highlights:

  • Lou’s background, the beginning of the internet and how UX/IA all started
  • The stories behind Lou meeting Tim Berners Lee and Larry Page
  • How Lou started Rosenfeld Media, the UX book publishing company
  • The story of the blind men and the elephant and how it applies to building a great user experience
  • DesignOps, ResearchOps and how Lou began major conferences around those topics
  • Lou’s advice for those of us working in large organizations doing UX design

read more… “Aurelius Podcast: Episode 21 with Lou Rosenfeld on DesignOps, ResearchOps and UX”

Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture

Episode 17 highlights:

  • Using research and design to create products and services that are more balanced in the world
  • Where to start helping your company make a bigger impact with user research
  • “Startup” culture and how it can be very unhealthy and unproductive
  • Why some companies still aren’t doing user research (or enough) and how you can help
  • How having shared goals boosts collaboration and creativity

read more… “Aurelius Podcast: Episode 17 with Erika Hall on User Research, Collaborating with Stakeholders and Design Culture”

Aurelius Podcast: Episode 19 with Mariah Hay on Working with Developers, User Research and Doing UX at Scale

Episode 19 highlights:

  • How Mariah came into Human Centered Design from an Industrial Design background
  • Doing user research and how to include developers/technologists
  • What are customer feedback loops, how to create and act on them at scale
  • What it takes to build a truly customer centered organization
  • How Pluralsight conducts, analyzes and applies user research at scale
  • The process of Directed Discovery and how to do it
  • Doing human centered design at scale with a large and growing team
  • How to empower everyone at your organization to understand customers better

read more… “Aurelius Podcast: Episode 19 with Mariah Hay on Working with Developers, User Research and Doing UX at Scale”

Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust

Episode 16 highlights:

  • What makes experiences valuable?
  • Getting a “seat at the table” with design…and then what to do with it
  • Growing from a designer to a design leader
  • Speaking the language of the business to sell your vision and ideas
  • How to tie design decisions to business metrics

read more… “Aurelius Podcast: Episode 16 with Andy Vitale on Applying User Research and Gaining Business and Stakeholder Trust”

Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers

Episode 14 highlights:

  • Why you should be doing [more] user research
  • How to convince your stakeholders that user research is important
  • 3 approaches to building brilliant products and features (and which one is best)
  • Convincing your stakeholders and leaders to do (more) user research
  • What is a user research process to make sure you’re learning the right things
  • The difference between research analysis and research synthesis

read more… “Aurelius Podcast: Episode 14 with Steve Portigal on User Research, Analysis and Learning from Customers”

Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Episode 13 highlights:

  • The beginnings of Clearleft
  • How the UX agency to client relationship has changed
  • Designing like a detective
  • Gathering the right evidence to do great UX design
  • The tools and application are of design thinking
  • How to go from research, synthesis and insights into actual design
  • Dangers of “research theater” and how to avoid them
  • Getting past the obvious solutions to create your most brilliant designs

read more… “Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis”

Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Episode 10 highlights:

  • What product discovery is and how to do it
  • The wrong way to do user research and how to avoid it
  • A process to make sure you’re building products and features that solve real problems
  • When product discovery starts and ends
  • 4 steps to conducting product discovery
  • The importance, and dangers, confidence level in design or product ideas

read more… “Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research”

Aurelius Podcast: Episode 9 with Melissa Perri on Product Management & User Research

Episode 9 highlights:

  • Melissa’s approach to product strategy
  • Setting good strategic goals for our product and user experiences
  • The difference between shipping features and shipping GOOD features
  • How to do user research to actually drive innovation
  • Case study examples from Melissa on how she used user research to increase user acquisition
  • Using product and UX goals to tie up into larger company vision and strategy

read more… “Aurelius Podcast: Episode 9 with Melissa Perri on Product Management & User Research”

Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles

Episode 15 highlights:

  • Non dominant thinking styles, diversity in product design and user research
  • Difference between problem space research and solutions research and why it matters
  • The concept of “thinking styles” in research and how to apply them in UX design
  • How machine learning and AI can create emergent experiences in the future
  • Different types of empathy (cognitive and emotional), what they are and how to use each one
  • A brilliant, tactical example of how to make sense of what you learn from user research

read more… “Aurelius Podcast: Episode 15 with Indi Young discussing Empathy, User Research, Synthesis and Thinking Styles”

Why The Best Design and Product Teams Decide What, Then How

Creating an awesome design, product and experience is hard work. Making the RIGHT design, product or experience is even harder. The smartest teams first figure out the “What” before they decide the “How”.

Whether you’re designing a new product or experience, or improving an existing one, you have to first figure out What you’re making before you can effectively execute the How.

Defining and agreeing on What you’re doing first gives everyone much better clarity to focus on executing How to get it done.

read more… “Why The Best Design and Product Teams Decide What, Then How”